Lisa K. Scheer

University of Missouri at Columbia - Department of Marketing

Associate Professor of Marketing

College of Business

Columbia, MO 65211

United States

SCHOLARLY PAPERS

3

DOWNLOADS

546

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Channel Design, Coordination and Performance: Future Research Directions

Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of pages: 16 Posted: 14 May 2010 Last Revised: 18 Jun 2013
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Southern California - Marshall School of Business, Pembroke Consulting, affiliation not provided to SSRN, Dartmouth College - Tuck School of Business, Pennsylvania State University - Department of Marketing, University of Missouri at Columbia - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 275 (139,192)

Abstract:

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Channels of distribution, customer relationship management, multiple channels and multi-level effects

2.

Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships

Number of pages: 28 Posted: 15 Nov 2002
University of Missouri at Columbia - Department of Marketing, London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 192 (196,448)
Citation 2

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3.

Culture's Impact on the Importance of Fairness in Interorganizational Relationships

Donald J. Lund, Lisa K. Scheer, and Irina V. Kozlenkova (2013) Culture's Impact on the Importance of Fairness in Interorganizational Relationships. Journal of International Marketing: December 2013, Vol. 21, No. 4, pp. 21-43.
Number of pages: 24 Posted: 03 Jun 2014 Last Revised: 04 Jun 2014
Donald J. Lund, Lisa K. Scheer and Irina Kozlenkova
University of Alabama at Birmingham, University of Missouri at Columbia - Department of Marketing and Michigan State University - Department of Marketing and Supply Chain Management
Downloads 79 (377,822)

Abstract:

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procedural fairness importance, outcome fairness importance, culture, values, Hofstede's cultural dimensions