105 Brooks Hall
Athens, GA 30602
Athens, GA 30602-6254
University of Georgia--Terry School of Business
University of Georgia - C. Herman and Mary Virginia Terry College of Business
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customer satisfaction, beta, systematic risk, idiosyncratic risk, downside risk, dispersion in analyst earnings forecast
Relationship Multiplexity, Multiple types of ties, Financial Performance, Business-to-Business Customer Relationships, Sales Growth, Sales Volatility
Regulation, deceptive marketing, market value, FDA, DTC, event study
Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface
Cross Functional Coordination, integration, information technology, marketing intelligence, new product
B2B relationships, social capital, absorptive capacity, stochastic frontier estimation, IPO value, Marketing-Finance interface
Pre-release buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, and stock market value
Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking
Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation
boundary spanning, dedicated sales teams, customer satisfaction, team performance, endogeneity
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international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity
advertising, marketing capability, abnormal stock returns, cash flows, investor attention
brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions
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