Sundar G. Bharadwaj

University of Georgia--Terry School of Business

Coca Cola Company Chair Professor of Marketing

105 Brooks Hall

Athens, GA 30602

United States

University of Georgia - C. Herman and Mary Virginia Terry College of Business

Brooks Hall

Athens, GA 30602-6254

United States

  • University of Georgia--Terry School of Business

  • University of Georgia - C. Herman and Mary Virginia Terry College of Business

SCHOLARLY PAPERS

14

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2,585

CITATIONS
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in Total Papers Citations

32

Scholarly Papers (14)

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1.

Customer Satisfaction and Stock Returns Risk

Downloads 696 ( 35,740)
Citation 19

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 23 Feb 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 424 (66,749)

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customer satisfaction, beta, systematic risk, idiosyncratic risk, downside risk, dispersion in analyst earnings forecast

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 02 Mar 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 272 (110,692)

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Relationship Multiplexity, Multiple types of ties, Financial Performance, Business-to-Business Customer Relationships, Sales Growth, Sales Volatility

2.

Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value

Journal of Marketing, 2009
Number of pages: 49 Posted: 11 Sep 2009
Martha Tipton, Sundar G. Bharadwaj and Diana Robertson
Independent, University of Georgia--Terry School of Business and University of Pennsylvania - Legal Studies Department
Downloads 529 (51,224)

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Regulation, deceptive marketing, market value, FDA, DTC, event study

3.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Deakin University
Downloads 363 (80,931)

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Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

4.

Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 15 Aug 2011
Anandhi Bharadwaj, Sundar G. Bharadwaj and Elliott Bendoly
Emory University - Goizueta Business School, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 256 (118,503)

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Cross Functional Coordination, integration, information technology, marketing intelligence, new product

5.

Pre-Release Buzz Evolution Patterns and New Product Performance

Forthcoming in Marketing Science
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 22 Jun 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 227 (133,745)

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Pre-release buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, and stock market value

6.

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 08 Jun 2011
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 206 (146,703)
Citation 1

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B2B relationships, social capital, absorptive capacity, stochastic frontier estimation, IPO value, Marketing-Finance interface

7.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga and Werner J. Reinartz
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of Cologne
Downloads 141 (204,272)

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

8.

A Meta-Analysis of the Determinants of Organic Sales Growth

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 28 Aug 2009
S. Cem Bahadir, Sundar G. Bharadwaj and Michael I. Parzen
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 122 (228,840)

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9.

Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey

Indian School of Business Research Paper Series
Number of pages: 37 Posted: 10 Feb 2015
Sudhir Voleti and Sundar G. Bharadwaj
Indian School of Business (ISB), Hyderabad and University of Georgia--Terry School of Business
Downloads 45 (403,388)

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Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking

10.

Team Familiarity Mitigates the Effect of Team-Based Reward on Functional Conflict and Citizenship Behavior

Posted: 13 Jun 2019
Afra Koulaei, Sundar G. Bharadwaj and Rutger van Oest
University of South-Eastern Norway, University of Georgia--Terry School of Business and BI Norwegian Business School

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Team-based reward, team familiarity, citizenship behavior, functional conflict

11.

Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance

Journal of the Academy of Marketing Science, 1-18, 2014
Posted: 13 Dec 2014
Stefan Sleep, Sundar G. Bharadwaj and Son K. Lam
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Georgia--Terry School of Business and University of Georgia - Department of Marketing

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boundary spanning, dedicated sales teams, customer satisfaction, team performance, endogeneity

12.

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity

13.

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Posted: 27 Jan 2014 Last Revised: 01 Feb 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business

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advertising, marketing capability, abnormal stock returns, cash flows, investor attention

14.

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal of Marketing, Vol. 72, pp. 49-64, November 2008
Posted: 10 Apr 2011
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions