Sundar G. Bharadwaj

University of Georgia--Terry School of Business

Coca Cola Company Chair Professor of Marketing

105 Brooks Hall

Athens, GA 30602

United States

University of Georgia - C. Herman and Mary Virginia Terry College of Business

Brooks Hall

Athens, GA 30602-6254

United States

SCHOLARLY PAPERS

13

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 24,150

in Total Papers Citations

11

Scholarly Papers (13)

1.
Downloads 676 ( 30,377)
Citation 9

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 23 Feb 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 413 (56,666)
Citation 9

Abstract:

customer satisfaction, beta, systematic risk, idiosyncratic risk, downside risk, dispersion in analyst earnings forecast

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 02 Mar 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 263 (95,447)
Citation 9

Abstract:

Relationship Multiplexity, Multiple types of ties, Financial Performance, Business-to-Business Customer Relationships, Sales Growth, Sales Volatility

2.

Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value

Journal of Marketing, 2009
Number of pages: 49 Posted: 11 Sep 2009
Martha Tipton, Sundar G. Bharadwaj and Diana Robertson
Martha Myslinski Tipton, University of Georgia--Terry School of Business and University of Pennsylvania - Legal Studies Department
Downloads 481 (43,425)

Abstract:

Regulation, deceptive marketing, market value, FDA, DTC, event study

3.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Australian National University (ANU)
Downloads 312 (68,521)
Citation 2

Abstract:

Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

4.

Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 15 Aug 2011
Anandhi Bharadwaj, Sundar G. Bharadwaj and Elliott Bendoly
Emory University, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 216 (102,928)

Abstract:

Cross Functional Coordination, integration, information technology, marketing intelligence, new product

5.

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 08 Jun 2011
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 157 (135,232)

Abstract:

B2B relationships, social capital, absorptive capacity, stochastic frontier estimation, IPO value, Marketing-Finance interface

6.

Pre-Release Buzz Evolution Patterns and New Product Performance

Forthcoming in Marketing Science
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 22 Jun 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 127 (130,590)

Abstract:

Pre-release buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, and stock market value

7.

A Meta-Analysis of the Determinants of Organic Sales Growth

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 28 Aug 2009
S. Cem Bahadir, Sundar G. Bharadwaj and Michael I. Parzen
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 87 (219,874)

Abstract:

8.

Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey

Indian School of Business Research Paper Series
Number of pages: 37 Posted: 10 Feb 2015
Sudhir Voleti and Sundar G. Bharadwaj
Indian School of Business (ISB), Hyderabad and University of Georgia--Terry School of Business
Downloads 20 (359,951)

Abstract:

Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking

9.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga and Werner J. Reinartz
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and INSEAD
Downloads 0 (363,447)

Abstract:

Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

10.

Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance

Journal of the Academy of Marketing Science, 1-18, 2014
Posted: 13 Dec 2014
Stefan Sleep, Sundar G. Bharadwaj and Son K. Lam
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Georgia--Terry School of Business and University of Georgia - Department of Marketing

Abstract:

boundary spanning, dedicated sales teams, customer satisfaction, team performance, endogeneity

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Vol. 46, Issue 5, pp. 596-619, 2015
Number of pages: 24 Posted: 02 Jun 2015
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business
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Abstract:

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

Abstract:

international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity

12.

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Posted: 27 Jan 2014 Last Revised: 01 Feb 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business

Abstract:

advertising, marketing capability, abnormal stock returns, cash flows, investor attention

13.

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal of Marketing, Vol. 72, pp. 49-64, November 2008
Posted: 10 Apr 2011
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

Abstract:

brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions