Sundar G. Bharadwaj

University of Georgia--Terry School of Business

Coca Cola Company Chair Professor of Marketing

105 Brooks Hall

Athens, GA 30602

United States

University of Georgia - C. Herman and Mary Virginia Terry College of Business

Brooks Hall

Athens, GA 30602-6254

United States

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 19,529

SSRN RANKINGS

Top 19,529

in Total Papers Downloads

2,702

SSRN CITATIONS
Rank 17,284

SSRN RANKINGS

Top 17,284

in Total Papers Citations

6

CROSSREF CITATIONS

50

Scholarly Papers (14)

1.
Downloads 710 ( 38,733)
Citation 20

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 23 Feb 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 431 (72,572)

Abstract:

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customer satisfaction, beta, systematic risk, idiosyncratic risk, downside risk, dispersion in analyst earnings forecast

Customer Satisfaction and Stock Returns Risk

Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 02 Mar 2009
Kapil R. Tuli and Sundar G. Bharadwaj
Singapore Management University - Lee Kong Chian School of Business and University of Georgia--Terry School of Business
Downloads 279 (118,870)
Citation 1

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Relationship Multiplexity, Multiple types of ties, Financial Performance, Business-to-Business Customer Relationships, Sales Growth, Sales Volatility

2.

Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value

Journal of Marketing, 2009
Number of pages: 49 Posted: 11 Sep 2009
Martha Tipton, Sundar G. Bharadwaj and Diana Robertson
Independent, University of Georgia--Terry School of Business and University of Pennsylvania - Legal Studies Department
Downloads 536 (55,955)

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Regulation, deceptive marketing, market value, FDA, DTC, event study

3.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Deakin University
Downloads 371 (87,275)

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Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

4.

Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 15 Aug 2011
Anandhi Bharadwaj, Sundar G. Bharadwaj and Elliott Bendoly
Emory University - Goizueta Business School, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 263 (127,093)
Citation 1

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Cross Functional Coordination, integration, information technology, marketing intelligence, new product

5.

Pre-Release Buzz Evolution Patterns and New Product Performance

Forthcoming in Marketing Science
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 22 Jun 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 240 (139,462)
Citation 1

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Pre-release buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, and stock market value

6.

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 08 Jun 2011
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 209 (159,159)
Citation 2

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B2B relationships, social capital, absorptive capacity, stochastic frontier estimation, IPO value, Marketing-Finance interface

7.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga and Werner J. Reinartz
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of Cologne
Downloads 149 (214,331)

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

8.

A Meta-Analysis of the Determinants of Organic Sales Growth

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 28 Aug 2009
S. Cem Bahadir, Sundar G. Bharadwaj and Michael I. Parzen
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 127 (243,177)

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9.

New Product Introductions for Low-Income Consumers in Emerging Markets

Indian School of Business
Number of pages: 66 Posted: 08 Oct 2019
Arunachalam S, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga
Indian School of Business (ISB), Hyderabad, University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Pontifical Catholic University of Chile - School of Business
Downloads 49 (424,997)

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Emerging Markets, Low-Income Consumers, Consumer Aspirations, New Products, Multi-Method Approach, Qualitative research, Natural language processing, Topic Modeling, Multilevel model

10.

Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey

Indian School of Business Research Paper Series
Number of pages: 37 Posted: 10 Feb 2015
Sudhir Voleti and Sundar G. Bharadwaj
Indian School of Business (ISB), Hyderabad and University of Georgia--Terry School of Business
Downloads 48 (428,656)

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Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking

11.

Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance

Journal of the Academy of Marketing Science, 1-18, 2014
Posted: 13 Dec 2014
Stefan Sleep, Sundar G. Bharadwaj and Son K. Lam
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Georgia--Terry School of Business and University of Georgia - Department of Marketing

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boundary spanning, dedicated sales teams, customer satisfaction, team performance, endogeneity

12.

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity

13.

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Posted: 27 Jan 2014 Last Revised: 01 Feb 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business

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advertising, marketing capability, abnormal stock returns, cash flows, investor attention

14.

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal of Marketing, Vol. 72, pp. 49-64, November 2008
Posted: 10 Apr 2011
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions