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Douglas Bowman

Emory University

201 Dowman Drive

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

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CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Narakesari Das Narayandas, Girish Ramani and Rajan Varadarajan
Cornell University - Cornell SC Johnson College of Business, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
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Citation 2

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customer relationship management; CRM; CRM strategy; CRM implementation