Kapil Tuli

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

  • Emory University - Goizueta Business School

SCHOLARLY PAPERS

2

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385

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1

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Scholarly Papers (2)

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1.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict EM Steenkamp and Kapil Tuli
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
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outsourcing, customer relationship management, shareholder value, resource based view

2.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22
Posted: 03 Jun 2019 Last Revised: 17 Aug 2020
Kartik Kalaignanam, Kapil Tuli, Tarun Kushwaha, Leonard Lee and David Gal
Moore School of Business (University of South Carolina), Emory University - Goizueta Business School, University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and University of Illinois at Chicago

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Marketing Agility, Agile Marketing, Sensemaking, Iteration, Experimentation, Speed.