Author Page for Kapil Tuli

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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming

Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012

Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict EM Steenkamp and Kapil Tuli

Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School

Downloads 370 (79,595)

Abstract:

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22

Posted: 03 Jun 2019

David Gal, Kartik Kalaignanam, Tarun Kushwaha, Leonard Lee and Kapil Tuli

University of Illinois at Chicago, Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and Emory University - Goizueta Business School

Kapil Tuli

Emory University - Goizueta Business School

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370

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Scholarly Papers (2)

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Abstract:

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Abstract: