Kapil Tuli

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

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Scholarly Papers (1)

1.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
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Abstract:

outsourcing, customer relationship management, shareholder value, resource based view