Siew Meng Leong

National University of Singapore (NUS) - NUS Business School

Professor of Marketing

1 Business Link

Singapore, 117592

Singapore

SCHOLARLY PAPERS

5

DOWNLOADS

631

CITATIONS

3

Scholarly Papers (5)

1.

Ad Creativity: A Conceptual Perspective

Number of pages: 28 Posted: 13 Jan 2003
Swee Hoon Ang, Siew Meng Leong and Yih Hwai Lee
National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and National University of Singapore (NUS) - Department of Marketing
Downloads 339 (86,958)

Abstract:

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2.

A Typology of Animosity and its Cross-National Validation

Number of pages: 30 Posted: 24 Nov 2003
National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS), National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS) - NUS Business School, National University of Singapore (NUS) - Department of Marketing and National University of Singapore (NUS) - Department of Marketing
Downloads 162 (180,772)
Citation 1

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3.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 129 (217,732)

Abstract:

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

4.

Increasing Replication for Knowledge Accumulation in Strategy Research

Journal of Management, 29(4): 533-549, 2003. DOI/10.1016/S0149-2063_03_00024-2
Number of pages: 33 Posted: 24 May 2019
Kulwant Singh, Siah Hwee Ang and Siew Meng Leong
National University of Singapore (NUS), Victoria University of Wellington and National University of Singapore (NUS) - NUS Business School
Downloads 1 (642,532)
Citation 14

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Replication, Strategy, Research

5.

Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength

International Journal of Research in Marketing, Forthcoming
Posted: 05 Jun 2003
affiliation not provided to SSRN, Washington State University - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Columbia Business School - International Business

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