Thomas C. O'Guinn

University of Wisconsin - Madison - Department of Marketing

Professor of Marketing

975 University Avenue

Madison, WI 53706

United States

http://www.bus.wisc.edu/faculty/facdetails.asp?id=494

University of Illinois

Professor of Advertising

1206 South Sixth Street

Champaign, IL 61820

United States

  • University of Wisconsin - Madison - Department of Marketing

    • Email
    • Tel: 608-265-2485

  • University of Illinois

SCHOLARLY PAPERS

2

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60

SSRN CITATIONS

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CROSSREF CITATIONS

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Scholarly Papers (2)

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1.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas C. O'Guinn, Arvind Rangaswamy and Alan Sawyer
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 60 (483,610)

Abstract:

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consumer choice, internet

2.

The Dual Effects of Product Placement on Consumer Choice

Posted: 31 Dec 2009
David A. Schweidel, Thomas C. O'Guinn and Ahreum Maeng
McDonough School of Business, Georgetown University, University of Wisconsin - Madison - Department of Marketing and University of Wisconsin - Madison - Department of Marketing

Abstract:

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Branding, Product Placement, Path Model