Thomas C. O'Guinn

University of Wisconsin - Madison - Department of Marketing

Professor of Marketing

975 University Avenue

Madison, WI 53706

United States

http://www.bus.wisc.edu/faculty/facdetails.asp?id=494

University of Illinois

Professor of Advertising

1206 South Sixth Street

Champaign, IL 61820

United States

SCHOLARLY PAPERS

2

DOWNLOADS

53

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard University - Business School (HBS), Columbia Business School - Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 53 (381,893)

Abstract:

Loading...

consumer choice, internet

2.

The Dual Effects of Product Placement on Consumer Choice

Posted: 31 Dec 2009
David A. Schweidel, Thomas C. O'Guinn and Ahreum Maeng
McDonough School of Business, Georgetown University, University of Wisconsin - Madison - Department of Marketing and University of Wisconsin - Madison - Department of Marketing

Abstract:

Loading...

Branding, Product Placement, Path Model