Itamar Simonson

Stanford Graduate School of Business

Sebastian S. Kresge Professor of Marketing

655 Knight Center

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

18

DOWNLOADS
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6,820

SSRN CITATIONS
Rank 10,881

SSRN RANKINGS

Top 10,881

in Total Papers Citations

65

CROSSREF CITATIONS

26

Scholarly Papers (18)

1.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Jonah A. Berger, Michaela Draganska and Itamar Simonson
University of Pennsylvania - Marketing Department, Drexel University and Stanford Graduate School of Business
Downloads 1,170 (17,873)
Citation 7

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variety, quality perceptions, market strategy, consumer choice, quality cues, sensory experience

2.

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Stanford GSB Working Paper No. 1883
Number of pages: 19 Posted: 28 Mar 2005
Itamar Simonson
Stanford Graduate School of Business
Downloads 801 (30,960)
Citation 1

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3.

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Stanford GSB Research Paper Series No. 1881
Number of pages: 44 Posted: 28 Mar 2005
Chezy Ofir and Itamar Simonson
Hebrew University of Jerusalem - Jerusalem School of Business Administration and Stanford Graduate School of Business
Downloads 777 (32,269)
Citation 1

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4.

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

Stanford GSB Working Paper No. 1794
Number of pages: 49 Posted: 03 Jan 2004
Itamar Simonson
Stanford Graduate School of Business
Downloads 701 (37,146)
Citation 12

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5.

Racial Preferences in Dating: Evidence from a Speed Dating Experiment

Stanford GSB Research Paper No. 1871
Number of pages: 23 Posted: 01 Nov 2004
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business
Downloads 654 (40,788)
Citation 24

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6.

Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences

Journal of Consumer Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 1977 (R)
Number of pages: 43 Posted: 02 Nov 2007
Itamar Simonson
Stanford Graduate School of Business
Downloads 545 (51,686)
Citation 2

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7.

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

Stanford GSB Working Paper No. 1787
Number of pages: 38 Posted: 01 Oct 2003
Itamar Simonson and Aimee Drolet
Stanford Graduate School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 441 (67,314)
Citation 17

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8.

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Stanford GSB Research Paper No. 1823
Number of pages: 46 Posted: 02 Jan 2004
Utpal M. Dholakia and Itamar Simonson
Rice University - Jesse H. Jones Graduate School of Business and Stanford Graduate School of Business
Downloads 403 (75,080)
Citation 6

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9.

Searching for a Mate: Theory and Experimental Evidence

Stanford GSB Research Paper No. 1882
Number of pages: 31 Posted: 28 Mar 2005
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business
Downloads 297 (105,962)
Citation 1

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10.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Department of Marketing, Stanford Graduate School of Business and Columbia Business School - Marketing
Downloads 239 (132,942)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

11.

Mission Accomplished: What's Next for Consumer BDT-JDM Researchers?

Stanford University Graduate School of Business Research Paper No. 14-05
Number of pages: 44 Posted: 22 Feb 2014 Last Revised: 31 Jul 2017
Itamar Simonson
Stanford Graduate School of Business
Downloads 176 (177,012)
Citation 2

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12.

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

Stanford University Graduate School of Business Research Paper No. 14-13
Number of pages: 20 Posted: 23 Apr 2014
Itamar Simonson
Stanford Graduate School of Business
Downloads 152 (200,659)
Citation 1

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decision making, replication, context effects

13.

Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations

Stanford University Graduate School of Business Research Paper No. 1962
Number of pages: 33 Posted: 01 Apr 2007
Itamar Simonson, Chezy Ofir and Song-Oh Yoon
Stanford Graduate School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Singapore Management University
Downloads 139 (215,857)
Citation 1

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14.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011
Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011
Itamar Simonson and Aner Sela
Stanford Graduate School of Business and University of Florida - Department of Marketing
Downloads 123 (237,382)

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15.

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

Stanford GSB Working Paper No. 1788
Number of pages: 53 Posted: 30 Dec 2003
Itamar Simonson, Thomas Kramer and Maia J. Young
Stanford Graduate School of Business, CUNY Baruch College and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 91 (292,184)
Citation 1

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choice, decision making, direction of effects, control

16.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008
Aimee Drolet, Mary Frances Luce and Itamar Simonson
University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford Graduate School of Business
Downloads 87 (300,598)

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17.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019
Aner Sela and Itamar Simonson
University of Florida - Department of Marketing and Stanford Graduate School of Business
Downloads 22 (528,917)

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Feeling of Knowing, Constructed Preferences, Choice Strategies, Lexicographic choice, The Compromise Effect

18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.
Number of pages: 43 Posted: 01 Jun 2019
Itamar Simonson, Aner Sela and Sanjay Sood
Stanford Graduate School of Business, University of Florida - Department of Marketing and Independent
Downloads 2 (662,440)

Abstract:

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Extremeness Aversion, Compromise, Habits, Choice, Individual Differences, Constructed Preferences