Itamar Simonson

Stanford University

Stanford, CA 94305

United States

Stanford Graduate School of Business

Sebastian S. Kresge Professor of Marketing

655 Knight Center

Stanford, CA 94305-5015

United States

  • Stanford University

  • Stanford Graduate School of Business

SCHOLARLY PAPERS

19

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SSRN CITATIONS
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76

CROSSREF CITATIONS

26

Scholarly Papers (19)

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1.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Jonah A. Berger, Michaela Draganska and Itamar Simonson
University of Pennsylvania - Marketing Department, Drexel University and Stanford University
Downloads 1,184 (20,184)
Citation 8

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variety, quality perceptions, market strategy, consumer choice, quality cues, sensory experience

2.

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Stanford GSB Working Paper No. 1883
Number of pages: 19 Posted: 28 Mar 2005
Itamar Simonson
Stanford University
Downloads 831 (33,687)
Citation 2

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3.

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Stanford GSB Research Paper Series No. 1881
Number of pages: 44 Posted: 28 Mar 2005
Chezy Ofir and Itamar Simonson
Hebrew University of Jerusalem - Jerusalem School of Business Administration and Stanford University
Downloads 784 (36,484)
Citation 1

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4.

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

Stanford GSB Working Paper No. 1794
Number of pages: 49 Posted: 03 Jan 2004
Itamar Simonson
Stanford University
Downloads 708 (41,891)
Citation 15

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5.

Racial Preferences in Dating: Evidence from a Speed Dating Experiment

Stanford GSB Research Paper No. 1871
Number of pages: 23 Posted: 01 Nov 2004
Raymond J. Fisman, Sheena S. Iyengar, Emir Kamenica and Itamar Simonson
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford University
Downloads 696 (42,898)
Citation 27

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6.

Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences

Journal of Consumer Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 1977 (R)
Number of pages: 43 Posted: 02 Nov 2007
Itamar Simonson
Stanford University
Downloads 551 (58,089)
Citation 5

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7.

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

Stanford GSB Working Paper No. 1787
Number of pages: 38 Posted: 01 Oct 2003
Itamar Simonson and Aimee Drolet
Stanford University and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 474 (70,101)
Citation 19

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8.

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Stanford GSB Research Paper No. 1823
Number of pages: 46 Posted: 02 Jan 2004
Utpal M. Dholakia and Itamar Simonson
Rice University - Jesse H. Jones Graduate School of Business and Stanford University
Downloads 410 (83,357)
Citation 6

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9.

Searching for a Mate: Theory and Experimental Evidence

Stanford GSB Research Paper No. 1882
Number of pages: 31 Posted: 28 Mar 2005
Raymond J. Fisman, Sheena S. Iyengar, Emir Kamenica and Itamar Simonson
National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford University
Downloads 300 (118,529)
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10.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Department of Marketing, Stanford University and Columbia Business School - Marketing
Downloads 243 (147,149)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

11.

Mission Accomplished: What's Next for Consumer BDT-JDM Researchers?

Stanford University Graduate School of Business Research Paper No. 14-05
Number of pages: 44 Posted: 22 Feb 2014 Last Revised: 31 Jul 2017
Itamar Simonson
Stanford University
Downloads 187 (188,152)
Citation 3

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12.

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

Stanford University Graduate School of Business Research Paper No. 14-13
Number of pages: 20 Posted: 23 Apr 2014
Itamar Simonson
Stanford University
Downloads 158 (217,626)
Citation 1

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decision making, replication, context effects

13.

Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations

Stanford University Graduate School of Business Research Paper No. 1962
Number of pages: 33 Posted: 01 Apr 2007
Itamar Simonson, Chezy Ofir and Song-Oh Yoon
Stanford University, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Singapore Management University
Downloads 143 (236,172)
Citation 1

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14.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011
Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011
Itamar Simonson and Aner Sela
Stanford University and University of Florida - Department of Marketing
Downloads 127 (259,177)

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15.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008
Aimee Drolet, Mary Frances Luce and Itamar Simonson
University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford University
Downloads 97 (313,072)

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16.

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

Stanford GSB Working Paper No. 1788
Number of pages: 53 Posted: 12 Jun 2020
Itamar Simonson, Thomas Kramer and Maia J. Young
Stanford University, CUNY Baruch College and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 96 (315,196)
Citation 1

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choice, decision making, direction of effects, control

17.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019
Aner Sela and Itamar Simonson
University of Florida - Department of Marketing and Stanford University
Downloads 30 (538,683)

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Feeling of Knowing, Constructed Preferences, Choice Strategies, Lexicographic choice, The Compromise Effect

18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.
Number of pages: 43 Posted: 01 Jun 2019
Itamar Simonson, Aner Sela and Sanjay Sood
Stanford University, University of Florida - Department of Marketing and Independent
Downloads 7 (692,984)

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Extremeness Aversion, Compromise, Habits, Choice, Individual Differences, Constructed Preferences

19.

Trade-Offs in Choice

Annual Review of Psychology, Vol. 72, pp. 181-206, 2021, Vol. 72, pp. 181-206
Posted: 05 Feb 2021
Franklin Shaddy, Ayelet Fishbach and Itamar Simonson
University of California, Los Angeles (UCLA), University of Chicago and Stanford University

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