Author Page for Itamar Simonson

1.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938

Number of pages: 41 Posted: 14 Jun 2006

Jonah A. Berger, Michaela Draganska and Itamar Simonson

University of Pennsylvania - Marketing Department, Drexel University and Stanford Graduate School of Business

Downloads 1,170 (17,873)

Citation 7

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2.

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Stanford GSB Working Paper No. 1883

Number of pages: 19 Posted: 28 Mar 2005

Itamar Simonson

Stanford Graduate School of Business

Downloads 801 (30,960)

Citation 1

Abstract:

3.

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Stanford GSB Research Paper Series No. 1881

Number of pages: 44 Posted: 28 Mar 2005

Chezy Ofir and Itamar Simonson

Hebrew University of Jerusalem - Jerusalem School of Business Administration and Stanford Graduate School of Business

Downloads 777 (32,269)

Citation 1

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4.

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

Stanford GSB Working Paper No. 1794

Number of pages: 49 Posted: 03 Jan 2004

Itamar Simonson

Stanford Graduate School of Business

Downloads 701 (37,146)

Citation 12

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5.

Racial Preferences in Dating: Evidence from a Speed Dating Experiment

Stanford GSB Research Paper No. 1871

Number of pages: 23 Posted: 01 Nov 2004

Raymond J. Fisman, Sheena S. Iyengar, Emir Kamenica and Itamar Simonson

National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business

Downloads 654 (40,788)

Citation 24

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6.

Will I Like a 'Medium' Pillow? Another Look at Constructed and Inherent Preferences

Journal of Consumer Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 1977 (R)

Number of pages: 43 Posted: 02 Nov 2007

Itamar Simonson

Stanford Graduate School of Business

Downloads 545 (51,686)

Citation 2

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7.

Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept

Stanford GSB Working Paper No. 1787

Number of pages: 38 Posted: 01 Oct 2003

Itamar Simonson and Aimee Drolet

Stanford Graduate School of Business and University of California, Los Angeles (UCLA) - Marketing Area

Downloads 441 (67,314)

Citation 17

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8.

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Stanford GSB Research Paper No. 1823

Number of pages: 46 Posted: 02 Jan 2004

Utpal M. Dholakia and Itamar Simonson

Rice University - Jesse H. Jones Graduate School of Business and Stanford Graduate School of Business

Downloads 403 (75,080)

Citation 6

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9.

Searching for a Mate: Theory and Experimental Evidence

Stanford GSB Research Paper No. 1882

Number of pages: 31 Posted: 28 Mar 2005

Raymond J. Fisman, Sheena S. Iyengar, Emir Kamenica and Itamar Simonson

National Bureau of Economic Research (NBER), Columbia Business School - Management Division, University of Chicago - Booth School of Business - Economics and Stanford Graduate School of Business

Downloads 297 (105,962)

Citation 1

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10.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)

Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017

Aner Sela, Itamar Simonson and Ran Kivetz

University of Florida - Department of Marketing, Stanford Graduate School of Business and Columbia Business School - Marketing

Downloads 239 (132,942)

Citation 1

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11.

Mission Accomplished: What's Next for Consumer BDT-JDM Researchers?

Stanford University Graduate School of Business Research Paper No. 14-05

Number of pages: 44 Posted: 22 Feb 2014 Last Revised: 31 Jul 2017

Itamar Simonson

Stanford Graduate School of Business

Downloads 176 (177,012)

Citation 2

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12.

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

Stanford University Graduate School of Business Research Paper No. 14-13

Number of pages: 20 Posted: 23 Apr 2014

Itamar Simonson

Stanford Graduate School of Business

Downloads 152 (200,659)

Citation 1

Abstract:

13.

Customer Compliance With Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations

Stanford University Graduate School of Business Research Paper No. 1962

Number of pages: 33 Posted: 01 Apr 2007

Itamar Simonson, Chezy Ofir and Song-Oh Yoon

Stanford Graduate School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Singapore Management University

Downloads 139 (215,857)

Citation 1

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14.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011

Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011

Itamar Simonson and Aner Sela

Stanford Graduate School of Business and University of Florida - Department of Marketing

Downloads 123 (237,382)

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15.

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

Stanford GSB Working Paper No. 1788

Number of pages: 53 Posted: 30 Dec 2003

Itamar Simonson, Thomas Kramer and Maia J. Young

Stanford Graduate School of Business, CUNY Baruch College and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 91 (292,184)

Citation 1

Abstract:

16.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008

Aimee Drolet, Mary Frances Luce and Itamar Simonson

University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford Graduate School of Business

Downloads 87 (300,598)

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17.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019

Aner Sela and Itamar Simonson

University of Florida - Department of Marketing and Stanford Graduate School of Business

Downloads 22 (528,917)

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18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.

Number of pages: 43 Posted: 01 Jun 2019

Itamar Simonson, Aner Sela and Sanjay Sood

Stanford Graduate School of Business, University of Florida - Department of Marketing and Independent

Downloads 2 (662,440)

Itamar Simonson

Stanford Graduate School of Business

Sebastian S. Kresge Professor of Marketing

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Scholarly Papers (18)

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