Craig Thompson

University of Wisconsin - Madison - School of Business

Gilbert and Helen Churchill Professor of Marketing

Madison, WI 53706

United States

SCHOLARLY PAPERS

3

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CITATIONS
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3

Scholarly Papers (3)

1.

Man-of-Action Heroes: How the American Ideology of Manhood Structures Men's Consumption

HBS Marketing Research Paper No. 03-04
Number of pages: 68 Posted: 16 Mar 2003
Douglas Holt and Craig Thompson
University of Oxford - Said Business School and University of Wisconsin - Madison - School of Business
Downloads 633 (37,984)

Abstract:

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gender, masculinity, culture, discourse

2.

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict

Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2010), "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, 36 (April), 1016-1032.
Number of pages: 17 Posted: 27 Jul 2014
Marius Luedicke, Craig Thompson and Markus Giesler
University of Innsbruck - School of Management, University of Wisconsin - Madison - School of Business and Schulich School of Business
Downloads 109 (234,415)
Citation 3

Abstract:

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morality consumption, identity value, brands, branding, Hummer

3.

Discursivity, Difference, and Disruption: Genealogical Reflections on the Consumer Culture Theory Heteroglossia

Thompson, Craig, Eric Arnould, and Markus Giesler (2013), “Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia,” Marketing Theory, 13 (June), 149-174.
Number of pages: 26 Posted: 14 Jul 2014
Craig Thompson, Eric Arnould and Markus Giesler
University of Wisconsin - Madison - School of Business, University of Southern Denmark and Schulich School of Business
Downloads 44 (384,691)

Abstract:

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consumer culture theory, CCT, heteroglossia