Jacqueline Conard

Belmont University - Massey School of Business

1900 Belmont Blvd.

Nashville, TN 37212-3757

United States

  • Belmont University - Massey School of Business

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The Last Name Effect: How Last Name Influences Acquisition Timing

Journal of Consumer Research, Vol. 38, No. 2, 2011
Number of pages: 29 Posted: 15 May 2013
Kurt A. Carlson and Jacqueline Conard
Mason School of Business, William and Mary and Belmont University - Massey School of Business
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Abstract:

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decision making, ordering