Avi Goldfarb

University of Toronto - Rotman School of Management

Professor

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

SCHOLARLY PAPERS

50

DOWNLOADS
Rank 1,065

SSRN RANKINGS

Top 1,065

in Total Papers Downloads

22,999

CITATIONS
Rank 2,511

SSRN RANKINGS

Top 2,511

in Total Papers Citations

222

Scholarly Papers (50)

1.
Downloads 4,568 ( 1,583)
Citation 10

The Geography of Crowdfunding

NET Institute Working Paper No. 10-08
Number of pages: 57 Posted: 20 Oct 2010 Last Revised: 07 Sep 2014
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 4,296 (1,744)
Citation 10

Abstract:

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Entrepreneurial finance, crowd-funding, internet, family and friends, local bias, social networks.

The Geography of Crowdfunding

NBER Working Paper No. w16820
Number of pages: 63 Posted: 28 Feb 2011
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 272 (104,096)
Citation 10

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2.

Privacy Regulation and Online Advertising

Number of pages: 36 Posted: 05 May 2010 Last Revised: 04 Mar 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,487 (4,554)
Citation 16

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Privacy, Online Advertising, Targeting

3.

Are Syndicates the Killer App of Equity Crowdfunding?

MIT Sloan Research Paper No. 5126-15, Rotman School of Management Working Paper No. 2569988
Number of pages: 11 Posted: 27 Feb 2015 Last Revised: 07 Dec 2015
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 1,698 (8,701)

Abstract:

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equity crowdfunding, crowdfunding, angel investment, business angels, syndicates, online syndication, local bias, social networks

4.

How is the Mobile Internet Different?

Number of pages: 37 Posted: 31 Dec 2010 Last Revised: 23 Dec 2016
Anindya Ghose, Avi Goldfarb and Sang Pil Han
New York University (NYU) - Leonard N. Stern School of Business, University of Toronto - Rotman School of Management and Arizona State University, W.P.Carey School of Business
Downloads 1,269 (13,937)
Citation 1

Abstract:

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Mobile Internet, Ranking Effects, Cognitive Load, Recency Effects, Local Interests, Microblogging, Social Media, Hierarchical Bayesian Methods

5.

Search Engine Advertising: Channel Substitution when Pricing Ads to Context

NET Institute Working Paper No. 07-23
Number of pages: 30 Posted: 15 Oct 2007 Last Revised: 25 Oct 2012
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,238 (14,490)
Citation 22

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search engines, advertising, market power, advertising prices

6.

Conducting Research with Quasi-Experiments: A Guide for Marketers

Rotman School of Management Working Paper No. 2420920
Number of pages: 40 Posted: 07 Apr 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,061 (18,369)

Abstract:

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Quasi-Experiments, Econometric Methods, Marketing, Practioner's Guide

7.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 947 (21,698)

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

8.

Advertising Bans and the Substitutability of Online and Offline Advertising

Number of pages: 45 Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 904 (23,184)
Citation 13

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Advertising, Regulation, Advertising Media Mix, Internet

9.
Downloads 714 ( 32,283)
Citation 4

Privacy Regulation and Market Structure

Number of pages: 38 Posted: 22 Dec 2010 Last Revised: 18 Nov 2013
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 713 (31,825)
Citation 4

Abstract:

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privacy, antitrust, regulation

Privacy Regulation and Market Structure

Journal of Economics & Management Strategy, Vol. 24, Issue 1, pp. 47-73, 2015
Number of pages: 27 Posted: 13 Feb 2015
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1 (636,231)
Citation 4
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10.

Internet Adoption and Usage Patterns are Different: Implications for the Digital Divide

Number of pages: 22 Posted: 24 Feb 2006
Avi Goldfarb and Jeffrey Prince
University of Toronto - Rotman School of Management and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 696 (33,485)
Citation 28

Abstract:

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internet adoption, digital divide

11.

Behavioral Models of Managerial Decision-Making

Marketing Letters, Vol. 23, pg. 405-421, 2012
Number of pages: 25 Posted: 27 Feb 2012 Last Revised: 09 Jun 2012
University of Toronto - Rotman School of Management, affiliation not provided to SSRN, Duke University - Fuqua School of Business, Texas A&M University - Department of Economics, affiliation not provided to SSRN, University of Minnesota - Twin Cities, University of Toronto - Rotman School of Management, University of Toronto, University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business, University of Arizona - Eller College of Management - Department of Economics and University of Southern California - Marshall School of Business
Downloads 679 (34,695)
Citation 1

Abstract:

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behavioral economics, managerial decision-making

12.

Substitution between Offline and Online Advertising Markets

Number of pages: 11 Posted: 07 Dec 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 632 (38,063)
Citation 4

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Antitrust, Online Advertising, Offline Advertising, Market Definition

13.

Competition between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live

NET Institute Working Paper No. 06-15
Number of pages: 45 Posted: 01 Nov 2006
Chris Forman, Anindya Ghose and Avi Goldfarb
Cornell University - Dyson School of Applied Economics and Management, New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 597 (41,038)
Citation 21

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internet, online retailing, location, channel substitution

14.
Downloads 590 ( 41,767)

Slack Time and Innovation

Rotman School of Management Working Paper No. 2599004, MIT Sloan Research Paper No. 5266-15
Number of pages: 47 Posted: 27 Apr 2015 Last Revised: 03 Jun 2018
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Toronto - Rotman School of Management and Harvard Business School - Strategy Unit
Downloads 570 (43,009)

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crowdfunding, entrepreneurship, slack time, low-opportunity cost time, teamwork, internet

Slack Time and Innovation

NBER Working Paper No. w21134
Number of pages: 28 Posted: 04 May 2015 Last Revised: 30 May 2015
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 20 (513,818)

Abstract:

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15.

Diffusion of Information and Communication Technologies to Businesses

HANDBOOK OF ECONOMICS AND INFORMATION SYSTEMS, Terry Hendershott, ed., Elsevier, 2006
Number of pages: 69 Posted: 20 Apr 2006
Chris Forman and Avi Goldfarb
Cornell University - Dyson School of Applied Economics and Management and University of Toronto - Rotman School of Management
Downloads 551 (45,536)
Citation 2

Abstract:

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Business adoption of ICTs, diffusion, Internet

16.

Standardization and the E ffectiveness of Online Advertising

Number of pages: 34 Posted: 23 Jan 2011 Last Revised: 22 Jun 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 510 (50,256)
Citation 1

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Advertising, Media Platforms, Standards, Standards-Setting, Internet

17.

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research, 50(1), pp. 4-23, 2013.
Number of pages: 69 Posted: 27 Aug 2012 Last Revised: 13 Nov 2013
Brett R. Gordon, Avi Goldfarb and Yang Li
Northwestern University - Kellogg School of Management, University of Toronto - Rotman School of Management and Cheung Kong Graduate School of Business
Downloads 370 (74,457)

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Price elasticity, business cycle, consumer packaged goods, cross-category

18.

Some Simple Economics of Crowdfunding

NBER Working Paper No. w19133
Number of pages: 47 Posted: 18 Jun 2013 Last Revised: 02 Nov 2014
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 337 (82,734)
Citation 1

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19.

Shifts in Privacy Concerns

Number of pages: 30 Posted: 23 Dec 2011 Last Revised: 01 Feb 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 326 (85,858)

Abstract:

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Privacy, IT

20.

Does the Internet Defy the Law of Gravity?

Journal of International Economics, Forthcoming
Number of pages: 31 Posted: 23 Jan 2006
Bernardo Blum and Avi Goldfarb
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 311 (90,510)
Citation 16

Abstract:

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trade, gravity models, Internet

Restructuring Research: Communication Costs and the Democratization of University Innovation

Number of pages: 41 Posted: 26 Jan 2006
Ajay Agrawal and Avi Goldfarb
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 228 (124,929)
Citation 9

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collaboration, Internet, communication technology, productivity, university research, specialization

Restructuring Research: Communication Costs and the Democratization of University Innovation

NBER Working Paper No. w12812
Number of pages: 42 Posted: 05 Jan 2007 Last Revised: 29 Oct 2014
Ajay Agrawal and Avi Goldfarb
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 43 (395,681)
Citation 9

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22.
Downloads 261 (109,209)

Human Judgment and AI Pricing

Rotman School of Management Working Paper No. 3111819
Number of pages: 10 Posted: 06 Feb 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 254 (111,845)

Abstract:

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Prediction, Judgment, Pricing, Subscription, Artificial Intelligence

Human Judgment and Ai Pricing

NBER Working Paper No. w24284
Number of pages: 11 Posted: 05 Feb 2018 Last Revised: 16 Feb 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 7 (587,426)
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23.

Are All Managers Created Equal?

Number of pages: 38 Posted: 12 Jul 2007 Last Revised: 19 Sep 2008
Avi Goldfarb and Botao Yang
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 229 (124,791)
Citation 7

Abstract:

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behavioral game theory, empirical industrial organization, technology diffusion, Internet service providers, cognitive hierarchy

Understanding the Inputs into Innovation: Do Cities Substitute for Internal Firm Resources?

Number of pages: 23 Posted: 03 May 2006
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 185 (152,673)
Citation 9

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innovation, agglomeration, localization of substitution, internal and external resources

Understanding the Inputs into Innovation: Do Cities Substitute for Internal Firm Resources?

Journal of Economics & Management Strategy, Vol. 17, Issue 2, pp. 295-316, Summer 2008
Number of pages: 22 Posted: 06 May 2008
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 2 (623,121)
Citation 9
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25.

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Simon Business School Working Paper No. FR 15-18, Rotman School of Management Working Paper No. 2600716
Number of pages: 74 Posted: 27 May 2015 Last Revised: 02 Jun 2016
Amazon, University of Toronto - Rotman School of Management, University of Rochester - Simon Business School and University of Toronto - Rotman School of Management
Downloads 180 (156,541)

Abstract:

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branding; brand value; structural estimation; dynamic oligopoly

Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence

Rotman School of Management Working Paper No. 3103156
Number of pages: 26 Posted: 24 Jan 2018 Last Revised: 14 Apr 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 136 (200,162)

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artificial intelligence, prediction, judgment, complexity, bounded rationality

Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence

NBER Working Paper No. w24243
Number of pages: 27 Posted: 29 Jan 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 14 (544,476)
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27.

The (Teaching) Role of Universities in the Diffusion of the Internet

International Journal of Industrial Organization, Forthcoming
Number of pages: 35 Posted: 23 Jan 2006
Avi Goldfarb
University of Toronto - Rotman School of Management
Downloads 145 (188,360)
Citation 12

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Internet, diffusion, universities

28.
Downloads 139 (194,900)

Exit, Tweets, and Loyalty

Rotman School of Management Working Paper No. 2889388
Number of pages: 82 Posted: 24 Dec 2016 Last Revised: 16 Apr 2017
Joshua S. Gans, Avi Goldfarb and Mara Lederman
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 132 (203,781)

Abstract:

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exit voice and loyalty, complaints, airlines, Twitter, social media

Exit, Tweets and Loyalty

NBER Working Paper No. w23046
Number of pages: 75 Posted: 17 Jan 2017
Joshua S. Gans, Avi Goldfarb and Mara Lederman
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 7 (587,426)
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Exploring the Impact of Artificial Intelligence: Prediction Versus Judgment

Rotman School of Management Working Paper No. 3177467
Number of pages: 17 Posted: 24 May 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 114 (228,126)

Abstract:

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artificial intelligence, prediction, judgment, authority, delegation, bounded rationality

Exploring the Impact of Artificial Intelligence: Prediction Versus Judgment

NBER Working Paper No. w24626
Number of pages: 18 Posted: 25 May 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 22 (495,466)
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30.

Retail Format as a Barrier to Entry

Number of pages: 22 Posted: 30 Jul 2009 Last Revised: 30 Mar 2016
Avi Goldfarb, Sampsa Samila and Brian S. Silverman
University of Toronto - Rotman School of Management, University of Navarra, IESE Business School and University of Toronto - Rotman School of Management
Downloads 108 (237,514)

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field experiments, barriers to entry, market concentration, retail, alcohol

31.

Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'

Number of pages: 5 Posted: 20 Jan 2011
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 102 (245,537)

Abstract:

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Privacy, regulation, online advertising

32.

Who Thinks about the Competition? Managerial Ability and Strategic Entry in US Local Telephone Markets

NET Institute Working Paper No. 08-21
Number of pages: 42 Posted: 18 Oct 2008
Avi Goldfarb and Mo Xiao
University of Toronto - Rotman School of Management and University of Arizona - Eller College of Management - Department of Economics
Downloads 98 (252,289)
Citation 8

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entry games, behavioral industrial organization, cognitive hierarchy

33.

Digital Economics

NBER Working Paper No. w23684
Number of pages: 91 Posted: 21 Aug 2017
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 86 (274,219)
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34.

Privacy and Innovation

NBER Working Paper No. w17124
Number of pages: 33 Posted: 20 Jun 2011 Last Revised: 29 Oct 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 82 (282,264)
Citation 2

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35.

Digital Dispersion: An Industrial and Geographic Census of Commerical Internet Use

NBER Working Paper No. w9287
Number of pages: 59 Posted: 19 Oct 2002 Last Revised: 27 Oct 2015
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 55 (349,516)
Citation 12

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36.

How Did Location Affect Adoption of the Commercial Internet? Global Village, Urban Density, and Industry Composition

NBER Working Paper No. w9979
Number of pages: 48 Posted: 26 Sep 2003 Last Revised: 27 Oct 2015
Chris Forman, Shane M. Greenstein and Avi Goldfarb
Cornell University - Dyson School of Applied Economics and Management, Harvard University - Technology & Operations Management Unit and University of Toronto - Rotman School of Management
Downloads 52 (358,691)
Citation 7

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37.

The Trillion Dollar Conundrum: Complementarities and Health Information Technology

NBER Working Paper No. w18281
Number of pages: 47 Posted: 10 Aug 2012 Last Revised: 27 Oct 2015
Northwestern University - Kellogg School of Management, Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 39 (402,592)
Citation 1

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The Internet and Local Wages: Convergence or Divergence?

NBER Working Paper No. w14750
Number of pages: 64 Posted: 26 Feb 2009 Last Revised: 26 Aug 2012
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 20 (507,710)
Citation 6

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The Internet and Local Wages: Convergence or Divergence?

TPRC 2009
Number of pages: 51 Posted: 06 Feb 2012
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 17 (525,990)
Citation 6

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wage growth, convergence, divergence, information technology, Internet

39.

Ai and International Trade

NBER Working Paper No. w24254
Number of pages: 33 Posted: 29 Jan 2018 Last Revised: 08 Feb 2018
Avi Goldfarb and Daniel Trefler
University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 33 (426,461)
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40.

Economic Policy for Artificial Intelligence

NBER Working Paper No. w24690
Number of pages: 26 Posted: 13 Jun 2018
Ajay Agrawal, Joshua S. Gans and Avi Goldfarb
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 32 (430,666)
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41.

State Dependence at Internet Portals

Journal of Economics & Management Strategy, Vol. 15, No. 2, pp. 317-352, Summer 2006
Number of pages: 36 Posted: 08 May 2006
Avi Goldfarb
University of Toronto - Rotman School of Management
Downloads 30 (439,367)
Citation 9
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Does Knowledge Accumulation Increase the Returns to Collaboration?

Number of pages: 34 Posted: 30 Dec 2014
Ajay Agrawal, Avi Goldfarb and Florenta Teodoridis
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Southern California - Marshall School of Business
Downloads 23 (489,421)

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Does Knowledge Accumulation Increase the Returns to Collaboration?

NBER Working Paper No. w19694
Number of pages: 35 Posted: 10 Dec 2013 Last Revised: 07 Oct 2014
Ajay Agrawal, Avi Goldfarb and Florenta Teodoridis
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto
Downloads 6 (593,432)

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43.

Technology Adoption in and Out of Major Urban Areas: When Do Internal Firm Resources Matter Most?

NBER Working Paper No. w11642
Number of pages: 34 Posted: 23 Nov 2005 Last Revised: 27 Oct 2015
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 22 (480,036)

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44.

Information Technology and the Distribution of Inventive Activity

NBER Working Paper No. w20036
Number of pages: 34 Posted: 14 Apr 2014 Last Revised: 30 Sep 2014
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit
Downloads 9 (551,614)

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45.

Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions

Journal of Economics & Management Strategy, Vol. 24, Issue 2, pp. 253-274, 2015
Number of pages: 22 Posted: 06 May 2015
Ajay Agrawal, Christian Catalini and Avi Goldfarb
University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Toronto - Rotman School of Management
Downloads 2 (594,085)
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46.

Can Offline Stores Drive Online Sales?

http://dx.doi.org/10.1509/jmr.14.0518, Rotman School of Management Working Paper No. 2941484
Posted: 27 Mar 2017
Kitty Wang and Avi Goldfarb
University of Houston - C.T. Bauer College of Business and University of Toronto - Rotman School of Management

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47.

The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats

Management Science, Forthcoming, Rotman School of Management Working Paper No. 2565502
Posted: 16 Feb 2015 Last Revised: 29 Jun 2015
University of Toronto - Rotman School of Management, Fuqua Graduate School of Business - Duke University, University of Navarra, IESE Business School and University of Toronto - Rotman School of Management

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social cues, consumer choice, retail, social frictions

48.

Online Display Advertising: Targeting and Obtrusiveness

Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

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E-commerce, Privacy, Advertising, Targeting

49.

Measuring Brand Value in an Equilibrium Framework

Posted: 19 Jul 2006
University of Toronto - Rotman School of Management, University of Sydney Business School and University of Toronto - Rotman School of Management

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brand value, brand equity, NEIO, structural modeling

50.

How Did Location Affect Adoption of the Commercial Internet? Global Village vs. Urban Leadership

Journal of Urban Economics, Vol. 58, No. 3, pp. 389-420, 2005
Posted: 21 Feb 2006
Chris Forman, Avi Goldfarb and Shane M. Greenstein
Cornell University - Dyson School of Applied Economics and Management, University of Toronto - Rotman School of Management and Harvard University - Technology & Operations Management Unit

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Internet, Adoption, Empirical Studies, Agglomeration