Harvard Business School
in Total Papers Downloads
in Total Papers Citations
gender, masculinity, consumer behavior, self/identity, branding, brand extensions, brand community, netnography, ethnography, brand management
marketing, branding, open source branding, consumer engagement
brand management, brand extensions, self/identity, brand community, consumer behavior, ethnography, netnography
multichannel retailing, channels of distribution, channel management, channel migration, direct marketing, e-commerce, retail stores
Cookies are used by this site. To decline or learn more, visit our Cookies page.
This page was processed by apollobot1 in 0.531 seconds
We'd like to ask you to provide feedback on your experience with SSRN today. Your feedback will be used to enhance the site in the future.
Would you be willing to answer a few questions when you leave our site?
Yes, I'm willing to take part in a survey
No, thank you