David E. Bell

Harvard Business School - Marketing Unit

Professor

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 34,407

SSRN RANKINGS

Top 34,407

in Total Papers Downloads

998

CITATIONS
Rank 30,784

SSRN RANKINGS

Top 30,784

in Total Papers Citations

7

Scholarly Papers (16)

1.

The Impact of Frequent Shopper Programs in Grocery Retailing

Review of Marketing Science (ROMs) Working Paper; HBS Marketing Research Paper
Number of pages: 41 Posted: 06 Dec 2002
David E. Bell and Rajiv Lal
Harvard Business School - Marketing Unit and Harvard Business School
Downloads 965 (16,820)
Citation 7

Abstract:

2.

K&N'S: Health and Happiness for Pakistan

Harvard Business School Marketing Unit Case No. 512-002
Posted: 06 Jun 2012
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

3.

ViniBrasil: New Latitude Wines

Harvard Business School Marketing Unit Case No. 509-003
Posted: 12 Apr 2012
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

4.

Codevasf

Harvard Business School Marketing Unit Case No. 510-042
Posted: 12 Apr 2012
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

5.

Domino's Pizza

Harvard Business School Marketing Unit Case No. 512-004
Posted: 09 Apr 2012
David E. Bell, Phillip Andrews and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

6.

Brasil Foods

Harvard Business School Marketing Unit Case No. 512-013
Posted: 05 Apr 2012
David E. Bell and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

7.

Kepak and the Future of the Irish Beef Industry

Harvard Business School General Management Unit case no. 511-070
Posted: 16 Mar 2012
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

8.

Fonterra

Harvard Business School General Management Unit Case No. 512-003
Posted: 14 Mar 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

9.

Marine Harvest: Leading Salmon Aquaculture

Harvard Business School Marketing Unit Case No. 512-042
Posted: 02 Mar 2012
David E. Bell and Ryan C. Johnson
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

10.

Los Grobo: Farming's Future?

Harvard Business School General Management Unit Case No. 511-088
Posted: 14 Feb 2012
David E. Bell and Cintra Scott
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

11.

Asian Agri and the Future of Palm Oil

Harvard Business School Marketing Unit Case No. 511-015
Posted: 14 Feb 2012
David E. Bell and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

12.

Red Lobster

Harvard Business School Marketing Unit Case No. 511-052
Posted: 13 Feb 2012
David E. Bell and Jason Riis
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

13.

Yum! China

Harvard Business School Marketing Unit case no. 511-040
Posted: 01 Feb 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

14.

PureCircle

Harvard Business School Strategy Unit Case No. 510-032
Posted: 01 Feb 2012
David E. Bell and Aldo Sesia
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

15.

Monsanto: Helping Farmers Feed the World

HBS Case No. 510-025, Harvard Business School Marketing Unit
Posted: 16 May 2010
David E. Bell, Carin Knoop and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

16.

Diamond Foods

HBS Case No. 510-013, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract: