David E. Bell

Harvard Business School - Marketing Unit

Professor

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

    • Email
    • Tel: 617-495-6366
SCHOLARLY PAPERS

16

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1,039

CITATIONS
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SSRN RANKINGS

Top 30,623

in Total Papers Citations

7

Scholarly Papers (16)

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1.

The Impact of Frequent Shopper Programs in Grocery Retailing

Review of Marketing Science (ROMs) Working Paper; HBS Marketing Research Paper
Number of pages: 41 Posted: 06 Dec 2002
David E. Bell and Rajiv Lal
Harvard Business School - Marketing Unit and Harvard Business School
Downloads 1,039 (18,843)
Citation 7

Abstract:

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2.

K&N'S: Health and Happiness for Pakistan

Harvard Business School Marketing Unit Case No. 512-002
Posted: 06 Jun 2012
David E. Bell, Damien McLoughlin and Mary L. Shelman
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

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3.

Codevasf

Harvard Business School Marketing Unit Case No. 510-042
Posted: 12 Apr 2012
David E. Bell, Marcos Fava Neves, Luciano Thomé Castro and Natalie Kindred
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

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4.

ViniBrasil: New Latitude Wines

Harvard Business School Marketing Unit Case No. 509-003
Posted: 12 Apr 2012
David E. Bell, Marcos Fava Neves, Luciano Thomé Castro and Mary L. Shelman
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

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5.

Domino's Pizza

Harvard Business School Marketing Unit Case No. 512-004
Posted: 09 Apr 2012
David E. Bell, Phillip Andrews and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

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6.

Brasil Foods

Harvard Business School Marketing Unit Case No. 512-013
Posted: 05 Apr 2012
David E. Bell and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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7.

Kepak and the Future of the Irish Beef Industry

Harvard Business School General Management Unit case no. 511-070
Posted: 16 Mar 2012
David E. Bell, Damien McLoughlin and Mary L. Shelman
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

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8.

Fonterra

Harvard Business School General Management Unit Case No. 512-003
Posted: 14 Mar 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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9.

Marine Harvest: Leading Salmon Aquaculture

Harvard Business School Marketing Unit Case No. 512-042
Posted: 02 Mar 2012
David E. Bell and Ryan Johnson
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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10.

Asian Agri and the Future of Palm Oil

Harvard Business School Marketing Unit Case No. 511-015
Posted: 14 Feb 2012
David E. Bell and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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11.

Los Grobo: Farming's Future?

Harvard Business School General Management Unit Case No. 511-088
Posted: 14 Feb 2012
David E. Bell and Cintra Scott
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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12.

Red Lobster

Harvard Business School Marketing Unit Case No. 511-052
Posted: 13 Feb 2012
David E. Bell and Jason Riis
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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13.

PureCircle

Harvard Business School Strategy Unit Case No. 510-032
Posted: 01 Feb 2012
David E. Bell and Aldo Sesia
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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14.

Yum! China

Harvard Business School Marketing Unit case no. 511-040
Posted: 01 Feb 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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15.

Monsanto: Helping Farmers Feed the World

HBS Case No. 510-025, Harvard Business School Marketing Unit
Posted: 16 May 2010
David E. Bell, Carin Knoop and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

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16.

Diamond Foods

HBS Case No. 510-013, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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