Marco Bertini

affiliation not provided to SSRN

SCHOLARLY PAPERS

8

DOWNLOADS

385

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (8)

Pricing and Supply Chain Transparency to Conscientious Consumers

HEC Paris Research Paper No. MKG-2018-1251
Number of pages: 30 Posted: 19 Aug 2021
Marco Bertini, Stefan Buehler and Daniel Halbheer
affiliation not provided to SSRN, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing
Downloads 126 (280,915)

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Conscientious consumption, cost transparency, operational transparency, pricing, reference-dependent preferences.

Pricing and Supply Chain Transparency to Conscientious Consumers

CESifo Working Paper No. 8675
Number of pages: 32 Posted: 19 Aug 2021
Marco Bertini, Stefan Buehler and Daniel Halbheer
affiliation not provided to SSRN, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing
Downloads 49 (491,075)

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conscientious consumption, cost transparency, operational transparency, pricing, reference-dependent preferences

2.

Putting Customer Back into Customization: A Pricing Intervention

Number of pages: 27 Posted: 19 Aug 2021
Marco Bertini and Luc Wathieu
affiliation not provided to SSRN and Georgetown University McDonough School of Business
Downloads 138 (261,051)
Citation 1

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product customization, pricing, starting prices, reference-dependence, consumer engagement

3.

Does Cash Really Mean Trash? An Empirical Investigation Into the Effect of Retailer Price Promotions on Household Food Waste

Number of pages: 84 Posted: 04 Nov 2020 Last Revised: 19 Aug 2021
Tilburg University, VU Amsterdam, affiliation not provided to SSRN, Wageningen University and ESADE - Ramon Llull University
Downloads 72 (400,618)

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household food waste, price promotions, sustainable consumption, food waste concerns, retailing

4.

Barcelo Hotels and Resorts (A)

Harvard Business School Marketing Unit Case No. 511-108
Posted: 19 Aug 2021
John T. Gourville and Marco Bertini
Harvard Business School and affiliation not provided to SSRN
Downloads 0 (808,953)

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5.

The London 2012 Olympic Games

HBS Case No. 510-039, Harvard Business School Marketing Unit
Posted: 19 Aug 2021 Last Revised: 21 Aug 2021
John T. Gourville and Marco Bertini
Harvard Business School and affiliation not provided to SSRN
Downloads 0 (808,953)

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6.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 19 Aug 2021
Luc Wathieu and Marco Bertini
Georgetown University McDonough School of Business and affiliation not provided to SSRN
Downloads 0 (808,953)

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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment

7.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and affiliation not provided to SSRN
Downloads 0 (808,953)
Citation 2

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Cashback shopping, electronic commerce, sales promotion, pricing

8.

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, forthcoming
Posted: 19 Aug 2021
affiliation not provided to SSRN, University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and Columbia Business School - Marketing
Downloads 0 (808,953)

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Carbon footprint, carbon offsetting, climate impact, net-zero emissions, pricing