Marco Bertini

ESADE - Ramon Llull University

Associate Professor of Marketing

Avinguda de la Torre Blanca, 59

Sant Cugat del Vallès, 08172

Spain

SCHOLARLY PAPERS

11

DOWNLOADS

1,247

TOTAL CITATIONS

5

Scholarly Papers (11)

1.

Does Cash Really Mean Trash? An Empirical Investigation Into the Effect of Retailer Price Promotions on Household Food Waste

Number of pages: 89 Posted: 04 Nov 2020 Last Revised: 11 Apr 2023
Tilburg University, VU Amsterdam, ESADE - Ramon Llull University, Wageningen University and ESADE - Ramon Llull University
Downloads 305 (212,297)

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household food waste, price promotion, multi-unit deals, waste aversion, overbuying

Pricing and Supply Chain Transparency to Conscientious Consumers

HEC Paris Research Paper No. MKG-2018-1251
Number of pages: 30 Posted: 19 Aug 2021
Marco Bertini, Stefan Buehler and Daniel Halbheer
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing
Downloads 188 (340,729)

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Conscientious consumption, cost transparency, operational transparency, pricing, reference-dependent preferences.

Pricing and Supply Chain Transparency to Conscientious Consumers

CESifo Working Paper No. 8675
Number of pages: 32 Posted: 19 Aug 2021
Marco Bertini, Stefan Buehler and Daniel Halbheer
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences and HEC Paris - Marketing
Downloads 104 (557,266)

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conscientious consumption, cost transparency, operational transparency, pricing, reference-dependent preferences

3.

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, 2022, Vol. 86(2) 186-201
Number of pages: 41 Posted: 19 Aug 2021 Last Revised: 17 Nov 2022
ESADE - Ramon Llull University, University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and Columbia University - Columbia Business School, Marketing
Downloads 277 (234,732)

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Carbon footprint, carbon offsetting, climate impact, net-zero emissions, pricing

4.

Putting Customer Back into Customization: A Pricing Intervention

Number of pages: 27 Posted: 19 Aug 2021
Marco Bertini and Luc Wathieu
ESADE - Ramon Llull University and Georgetown University McDonough School of Business
Downloads 195 (330,416)
Citation 1

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product customization, pricing, starting prices, reference-dependence, consumer engagement

5.

Algorithmic Pricing: Implications for Consumers, Managers, and Regulators

IESE Business School Working Paper No. 4849019
Number of pages: 61 Posted: 31 May 2024
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, London Business School - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, University of Maryland - Department of Economics, New York University (NYU) - Department of Marketing, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 163 (387,663)
Citation 1

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algorithmic pricing, pricing, programmatic pricing, managerial decision-making, consumer choice

6.

Algorithmic Pricing: Implications for Consumers, Managers, and Regulators

NBER Working Paper No. w32540
Number of pages: 67 Posted: 11 Jun 2024
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, London Business School - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, University of Maryland - Department of Economics, Columbia University, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 12 (1,236,399)
Citation 1
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7.

Price and Quality Decisions by Self-Serving Managers

Number of pages: 47
Marco Bertini, Daniel Halbheer and Oded Koenigsberg
ESADE - Ramon Llull University, HEC Paris - Marketing and London Business School - Department of Marketing
Downloads 3

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Causal reasoning, self-serving bias, strategic orientation, managerial decision-making

8.

Barcelo Hotels and Resorts (A)

Harvard Business School Marketing Unit Case No. 511-108
Posted: 19 Aug 2021
John T. Gourville and Marco Bertini
Harvard Business School and ESADE - Ramon Llull University
Downloads 0 (1,323,322)

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9.

The London 2012 Olympic Games

HBS Case No. 510-039, Harvard Business School Marketing Unit
Posted: 19 Aug 2021 Last Revised: 21 Aug 2021
John T. Gourville and Marco Bertini
Harvard Business School and ESADE - Ramon Llull University
Downloads 0 (1,323,322)

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10.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 19 Aug 2021
Luc Wathieu and Marco Bertini
Georgetown University McDonough School of Business and ESADE - Ramon Llull University
Downloads 0 (1,323,322)

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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment

11.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and ESADE - Ramon Llull University
Downloads 0 (1,323,322)
Citation 2

Abstract:

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Cashback shopping, electronic commerce, sales promotion, pricing