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Frank Cespedes
affiliation not provided to SSRN
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SCHOLARLY PAPERS
4
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Scholarly Papers (4)
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1.
Customer Discovery and Validation for Entrepreneurs
Harvard Business School Entrepreneurial Management Case No. 812-097
Posted: 07 May 2012
Frank Cespedes,
Thomas R. Eisenmann
and
Steven Blank
affiliation not provided to SSRN
, Harvard University - Entrepreneurial Management Unit and University of California, Berkeley - Haas School of Business
Abstract:
2.
Customer Visits for Entrepreneurs
Harvard Business School Entrepreneurial Management Case No. 812-098
Posted: 09 Apr 2012
Frank Cespedes
affiliation not provided to SSRN
Abstract:
3.
Cabot Pharmaceuticals, Inc.
HBS Case No. 510-030, Harvard Business School Entrepreneurial Management Unit, Harvard Business School Marketing Unit
Posted: 10 Sep 2009
Frank Cespedes and
John T. Gourville
affiliation not provided to SSRN
and Harvard Business School
Abstract:
4.
Intuit
HBS Case No. 810-018, Harvard Business School Entrepreneurial Management Unit
Posted: 17 Aug 2009
Frank Cespedes
affiliation not provided to SSRN
Abstract:
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