Douglas Holt

University of Oxford - Said Business School

Park End Street

Oxford, OX1 1HP

Great Britain

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Scholarly Papers (1)

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Man-of-Action Heroes: How the American Ideology of Manhood Structures Men's Consumption

HBS Marketing Research Paper No. 03-04
Number of pages: 68 Posted: 16 Mar 2003
Douglas Holt and Craig Thompson
University of Oxford - Said Business School and University of Wisconsin - Madison - School of Business
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Abstract:

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gender, masculinity, culture, discourse