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Gail McGovern
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Scholarly Papers (1)
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1.
Voss Artesian Water from Norway
Harvard Business School Marketing Unit Case No. 509-040
Posted: 14 Mar 2012
Youngme Moon
, Gail McGovern,
Vincent Dessain
and
Daniela Beyersdorfer
Harvard Business School - Marketing Unit,
affiliation not provided to SSRN
, Harvard Business School - Finance Unit; European Research Center and Harvard Business School, Europe Research Center
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