Orta Mahalle Üniversite Caddesi 27
Istanbul, Orhanli, 34956 Tuzla 34956
anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition
New Product Preannouncement, Phantom Products; Loss Aversion; Reference Dependent Preferences; Competition; Osborne Effect
context dependence, game theory, first mover, mimic competition, entry
context-dependent preferences, imitation, competition, new product entry
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new product preannouncements, market uncertainty, competitive signaling, new product development
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