Ozge Turut

Sabanci University

Assistant Professor of Marketing

Orta Mahalle √úniversite Caddesi 27

Istanbul, Orhanli, 34956 Tuzla 34956

Turkey

SCHOLARLY PAPERS

5

DOWNLOADS

352

CITATIONS

3

Scholarly Papers (5)

1.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 143 (202,083)
Citation 3

Abstract:

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

Differentiate or Imitate?: The Role of Context-Dependent Preferences

Number of pages: 41 Posted: 18 May 2011
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 112 (244,886)

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context dependence, game theory, first mover, mimic competition, entry

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University

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context-dependent preferences, imitation, competition, new product entry

3.

New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect

Number of pages: 43 Posted: 07 Dec 2014
Ram C. Rao and Ozge Turut
The University of Texas at Dallas, Naveen Jindal School of Management and Sabanci University
Downloads 96 (270,710)

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New Product Preannouncement, Phantom Products; Loss Aversion; Reference Dependent Preferences; Competition; Osborne Effect

4.

Innovation Strategy and Entry Deterrence

Journal of Economics & Management Strategy, Vol. 21, Issue 3, pp. 583-631, 2012
Number of pages: 49 Posted: 05 Jul 2012
Ozge Turut and Elie Ofek
Sabanci University and Harvard Business School - Marketing Unit
Downloads 1 (648,637)
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Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

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new product preannouncements, market uncertainty, competitive signaling, new product development

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

Abstract:

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new product preannouncements, market uncertainty, competitive signaling, new product development