CB Bhattacharya

European School of Management and Technology (ESMT)

Schlossplatz 1

10117 Berlin

Germany

Katz Graduate School of Business University of Pittsburgh

SCHOLARLY PAPERS

20

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CITATIONS
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SSRN RANKINGS

Top 2,649

in Total Papers Citations

211

Scholarly Papers (20)

1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
CB Bhattacharya, Sankar Sen and Daniel Korschun
European School of Management and Technology (ESMT), City University of New York - Department of Marketing and International Business and Boston University
Downloads 4,728 (1,594)
Citation 13

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CSR, war for talent, corporate social responsibility

2.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 2,053 (6,655)
Citation 43

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3.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Sankar Sen and CB Bhattacharya
City University of New York - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 994 (21,254)
Citation 59

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corporate social responsibility, consumer behavior, purchase intent

4.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
CB Bhattacharya, Diogo Hildebrand and Sankar Sen
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York - Department of Marketing and International Business
Downloads 830 (27,599)
Citation 1

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Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy

5.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)
Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013
Daniel Korschun, CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University
Downloads 704 (34,516)

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Corporate social responsibility, organizational identification, customer orientation, job performance

6.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 636 (39,565)
Citation 1

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corporate social responsibility, competitive strategy, challenger brand, affective trust

7.

Integrating Social Responsibility and Marketing Strategy: An Introduction

CALIFORNIA MANAGEMENT REVIEW VOL. 47, NO. 1 FALL 2004
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, N. Craig Smith and David J. Vogel
European School of Management and Technology (ESMT), INSEAD and University of California, Berkeley - Haas School of Business
Downloads 517 (51,799)
Citation 4

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corporate social responsibility, management, marketing strategy

8.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Michael Ahearne, CB Bhattacharya and Thomas Gruen
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 475 (57,704)
Citation 10

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identification, social identity theory, extra-role behavior, branding, buying behavior

9.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 404 (70,245)
Citation 14

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corporate social responsibility, consumer reactions, purchase intent, brand loyalty

10.

Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues

INSEAD Working Paper No. 2010/17/INSEAD Social Innovation Centre
Number of pages: 42 Posted: 30 Mar 2010
N. Craig Smith, Guido Palazzo and CB Bhattacharya
INSEAD, University of Lausanne and European School of Management and Technology (ESMT)
Downloads 364 (79,327)
Citation 2

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11.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 227 (131,585)
Citation 13

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corporate social responsibility, stock risk, marketing-finance interface, advertising, research and development

12.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
CB Bhattacharya, Daniel Korschun and Sankar Sen
European School of Management and Technology (ESMT), Boston University and City University of New York - Department of Marketing and International Business
Downloads 140 (202,184)
Citation 10

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corporate citizenship, corporate social responsibility, relationship marketing, stakeholder management

13.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
Sankar Sen, CB Bhattacharya and Daniel Korschun
City University of New York - Department of Marketing and International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 111 (241,288)
Citation 20

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corporate social responsibility, corporate philanthropy, consumers, stakeholders

14.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York - Department of Marketing and International Business
Downloads 99 (261,216)

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Corporate social responsibility, job product, employee job performance, cluster analysis

15.

The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111)

Number of pages: 22 Posted: 02 Oct 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 57 (357,788)

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corporate social performance, advertising, R&D, firm-idiosycratic risk, stock prices

16.

Stakeholder Marketing: Beyond the Four Ps and the Customer

American Marketing Association, Vol. 27 (1) Spring 2008, 113–116
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya and Daniel Korschun
European School of Management and Technology (ESMT) and Boston University
Downloads 49 (382,990)
Citation 4

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stakeholder marketing, corporate social responsibility, customer orientation

17.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York - Department of Marketing and International Business
Downloads 34 (439,187)

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corporate social responsibility, corporate social marketing

18.

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

International Journal of Management Reviews, Vol. 12, Issue 1, pp. 8-19, March 2010
Number of pages: 12 Posted: 18 Jan 2010
Shuili Du and CB Bhattacharya
Simmons College and European School of Management and Technology (ESMT)
Downloads 7 (585,811)
Citation 17
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19.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 6 (592,004)

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corporate social responsibility, oral health, disadvantaged families

20.

Relationship between the Marketing Mix and Share of Category Requirements

Marketing Letters, Volume 7, Issue 1, pp 5-18
Posted: 08 Jun 2016
European School of Management and Technology (ESMT), University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Pennsylvania State University

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brand loyalty, marketing mix, share of category requirements, scanner data