CB Bhattacharya

European School of Management and Technology (ESMT)

Schlossplatz 1

10117 Berlin

Germany

Katz Graduate School of Business University of Pittsburgh

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 3,565

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Top 3,565

in Total Papers Downloads

18,928

SSRN CITATIONS
Rank 1,854

SSRN RANKINGS

Top 1,854

in Total Papers Citations

331

CROSSREF CITATIONS

566

Scholarly Papers (20)

1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
CB Bhattacharya, Sankar Sen and Daniel Korschun
European School of Management and Technology (ESMT), City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Boston University
Downloads 8,132 (1,483)
Citation 7

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CSR, war for talent, corporate social responsibility

2.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 2,476 (10,679)
Citation 93

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3.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Sankar Sen and CB Bhattacharya
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 1,704 (19,286)
Citation 37

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corporate social responsibility, consumer behavior, purchase intent

4.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
CB Bhattacharya, Diogo Hildebrand and Sankar Sen
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 972 (44,036)
Citation 2

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Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy

5.

Integrating Social Responsibility and Marketing Strategy: An Introduction

CALIFORNIA MANAGEMENT REVIEW VOL. 47, NO. 1 FALL 2004
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, N. Craig Smith and David J. Vogel
European School of Management and Technology (ESMT), INSEAD and University of California, Berkeley - Haas School of Business
Downloads 957 (45,001)
Citation 3

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corporate social responsibility, management, marketing strategy

6.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

ESMT Working Paper No. 11-05 (R1)
Number of pages: 56 Posted: 02 Jun 2011 Last Revised: 07 Aug 2013
Daniel Korschun, CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business, European School of Management and Technology (ESMT) and Clemson University - Department of Marketing
Downloads 817 (55,928)
Citation 9

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Corporate social responsibility, organizational identification, customer orientation, job performance

7.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 726 (65,530)
Citation 23

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corporate social responsibility, competitive strategy, challenger brand, affective trust

8.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 673 (72,123)
Citation 5

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corporate social responsibility, consumer reactions, purchase intent, brand loyalty

9.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 612 (81,320)
Citation 37

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corporate social responsibility, stock risk, marketing-finance interface, advertising, research and development

10.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Michael Ahearne, CB Bhattacharya and Thomas Gruen
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 526 (98,343)
Citation 6

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identification, social identity theory, extra-role behavior, branding, buying behavior

11.

Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues

INSEAD Working Paper No. 2010/17/INSEAD Social Innovation Centre
Number of pages: 42 Posted: 30 Mar 2010
N. Craig Smith, Guido Palazzo and CB Bhattacharya
INSEAD, University of Lausanne and European School of Management and Technology (ESMT)
Downloads 416 (130,095)
Citation 3

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12.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
CB Bhattacharya, Daniel Korschun and Sankar Sen
European School of Management and Technology (ESMT), Boston University and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 192 (286,902)
Citation 8

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corporate citizenship, corporate social responsibility, relationship marketing, stakeholder management

13.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
Sankar Sen, CB Bhattacharya and Daniel Korschun
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 190 (289,721)
Citation 19

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corporate social responsibility, corporate philanthropy, consumers, stakeholders

14.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 155 (347,492)
Citation 7

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Corporate social responsibility, job product, employee job performance, cluster analysis

15.

The Authenticity of Purpose Claims: Firm Capacity and Job Seeker Responses to Recruitment Efforts

Number of pages: 38 Posted: 07 Jun 2022 Last Revised: 25 Mar 2024
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh, affiliation not provided to SSRN, European School of Management and Technology (ESMT) and Carnegie Mellon University, Tepper School of Business
Downloads 99 (485,421)
Citation 1

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corporate purpose, credibility, labor market, authenticity

16.

The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111)

Number of pages: 22 Posted: 02 Oct 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 98 (488,735)
Citation 1

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corporate social performance, advertising, R&D, firm-idiosycratic risk, stock prices

17.

Stakeholder Marketing: Beyond the Four Ps and the Customer

American Marketing Association, Vol. 27 (1) Spring 2008, 113–116
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya and Daniel Korschun
European School of Management and Technology (ESMT) and Boston University
Downloads 85 (534,597)
Citation 4

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stakeholder marketing, corporate social responsibility, customer orientation

18.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 81 (550,488)
Citation 2

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corporate social responsibility, corporate social marketing

19.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 17 (969,318)

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corporate social responsibility, oral health, disadvantaged families

20.

Relationship between the Marketing Mix and Share of Category Requirements

Marketing Letters, Volume 7, Issue 1, pp 5-18
Posted: 08 Jun 2016
European School of Management and Technology (ESMT), University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Pennsylvania State University

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brand loyalty, marketing mix, share of category requirements, scanner data