Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

  • University of California, Los Angeles (UCLA) - Anderson School of Management

SCHOLARLY PAPERS

25

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Top 28,549

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3,881

TOTAL CITATIONS
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Top 13,943

in Total Papers Citations

73

Scholarly Papers (25)

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1.

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Downloads 609 (96,319)
Citation 13

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Forthcoming in Management Science
Number of pages: 39 Posted: 21 Dec 2012 Last Revised: 03 Mar 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 414 (152,572)
Citation 10

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customer-driven pricing mechanisms, pay what you want, revenue management, price discrimination, social preferences

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

CESifo Working Paper Series No. 5069
Number of pages: 40 Posted: 02 Dec 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 195 (335,229)
Citation 3

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customer-driven pricing mechanisms, pay what you want, price discrimination, revenue management, social preferences

2.

Forward-Looking Bidding in Online Auctions

Number of pages: 39 Posted: 02 Jan 2004
Robert Zeithammer
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 379 (170,283)
Citation 24

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sequential auctions, eBay, bidding strategy

3.

Strategic Bid-Shading and Sequential Auctioning with Learning from Past Prices

Number of pages: 47 Posted: 13 Jul 2004
Robert Zeithammer
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 194 (337,940)
Citation 3

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Auctions, markets, optimal bidding, optimal auctioning

4.

Vertical Differentiation with Variety-Seeking Customers

Number of pages: 29 Posted: 01 Jan 2011 Last Revised: 03 Sep 2011
Robert Zeithammer and Raphael Thomadsen
University of California, Los Angeles (UCLA) - Anderson School of Management and Olin School - Washington University in St. Louis
Downloads 191 (342,855)
Citation 9

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differentiation, variety seeking, competition

5.

The Sealed-Bid Abstraction in Online Auctions

Number of pages: 50 Posted: 08 Nov 2007 Last Revised: 01 Apr 2010
Robert Zeithammer and Christopher Adams
University of California, Los Angeles (UCLA) - Anderson School of Management and CBO
Downloads 190 (344,516)
Citation 9

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eBay, empirical auctions, sealed bidding, online auction

6.

The Hesitant Hai Gui: Return-Migration Preferences of U.S. - Educated Chinese Scientists and Engineers

Number of pages: 42 Posted: 01 Jan 2011 Last Revised: 03 Sep 2011
Robert Zeithammer and Ryan Kellogg
University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Berkeley
Downloads 186 (351,280)
Citation 4

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migration, China, science and engineering policy

7.

Impact of a Supreme Court Decision on the Preferences of Americans regarding Abortion Policy

Number of pages: 32 Posted: 16 Sep 2022 Last Revised: 13 Jan 2023
Raphael Thomadsen, Robert Zeithammer and Song Yao
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management and Washington University in St. Louis - John M. Olin Business School
Downloads 181 (359,992)

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Voting, Conjoint, Abortion Policy, Supreme Court, Roe v. Wade

8.

Statistical Benefits of Choices from Subsets

Number of pages: 43 Posted: 21 Jun 2008 Last Revised: 18 Dec 2008
Robert Zeithammer, Peter Lenk and Peter Lenk
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan
Downloads 179 (363,595)

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discrete choice, logit, probit, conjoint, choice, choice-set, subset

9.

Advertising Agency Selection Contest with Partial Reimbursements of Participation Costs

Simon School Working Paper No. FR 11-06
Number of pages: 41 Posted: 31 Dec 2010 Last Revised: 03 Sep 2011
Sharon Horsky, Dan Horsky and Robert Zeithammer
Hebrew University of Jerusalem - Jerusalem School of Business Administration, Simon Graduate School of Business, University of Rochester and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 178 (365,428)
Citation 1

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advertising agency, contest, auctions with entry, reimbursements, incumbency, score auction

10.

Algorithmic Pricing: Implications for Marketing Strategy and Regulation

IESE Business School Working Paper No. 4849019
Number of pages: 64 Posted: 31 May 2024 Last Revised: 19 May 2025
Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter T. L. Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams and Hyesung Yoo
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, London Business School - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, University of Maryland - Department of Economics, New York University (NYU) - Department of Marketing, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 175 (371,034)
Citation 1

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programmatic pricing, managerial decision-making, dynamic pricing, personalized pricing, marketing strategy, regulatory concerns

11.

Sequential Auctions with Information About Future Goods

Number of pages: 46 Posted: 08 May 2006 Last Revised: 30 Dec 2010
Robert Zeithammer
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 168 (384,671)
Citation 1

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sequential auctions, dynamic games, information

12.

Bayesian Estimation of Multivariate Normal Models When Dimensions are Absent

Number of pages: 48 Posted: 10 May 2006
Robert Zeithammer, Peter Lenk and Peter Lenk
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan
Downloads 166 (388,668)

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Missing data, Data augmentation, Bayesian inference, Covariance estimation

13.

Adjustment of Bidding Strategies after a Switch to First-Price Rules

Number of pages: 28 Posted: 16 Feb 2022
Miguel Alcobendas and Robert Zeithammer
Yahoo! Research and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 165 (390,749)

Abstract:

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Auctions, online advertising

14.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 144 (437,840)

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15.

The Pivotal Role of Fairness: Which Consumers Like Annuities?

Downloads 132 (469,739)
Citation 1

The Pivotal Role of Fairness: Which Consumers Like Annuities?

NBER Working Paper No. w25067
Number of pages: 24 Posted: 24 Sep 2018 Last Revised: 30 Jun 2023
Suzanne B. Shu, Robert Zeithammer and John W. Payne
Cornell SC Johnson College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Marketing
Downloads 132 (471,259)
Citation 1

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The Pivotal Role of Fairness: Which Consumers Like Annuities?

Financial Planning Review, Vol. 1, Issue 3-4, September-December 2018
Posted: 12 Nov 2019
Suzanne B. Shu, Robert Zeithammer and John W. Payne
Cornell SC Johnson College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Marketing

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16.

Optimal Reverse-Pricing Mechanisms

Number of pages: 34 Posted: 02 Apr 2010
Martin Spann, Robert Zeithammer and Gerald Häubl
Ludwig Maximilian University of Munich (LMU), University of California, Los Angeles (UCLA) - Anderson School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 131 (472,603)
Citation 3

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reverse pricing, name-your-own-price, analytical modeling, e-commerce

17.

Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers

Number of pages: 67 Posted: 02 Nov 2019 Last Revised: 27 Mar 2024
Robert Zeithammer, Lucas Stich, Martin Spann and Gerald Häubl
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Würzburg - Business Administration & Economics, Ludwig Maximilian University of Munich (LMU) and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 111 (536,855)
Citation 2

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pricing, auctions, entry costs, behavioral economics, experiments

18.

Auctions of Auctions

Number of pages: 60 Posted: 06 Apr 2024 Last Revised: 18 Nov 2024
Robert Zeithammer and W. Jason Choi
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 103 (567,414)

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auction theory, online advertising, advertising intermediaries, double marginalization, channel coordination

19.

Optimal Selling in Dynamic Auctions: Information Versus Commitment

Number of pages: 21 Posted: 31 Aug 2005
Robert Zeithammer
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 102 (571,449)
Citation 1

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Auctions, Game-theory, Durable-goods monopoly, Optimal selling

20.

Commitment in Sequential Auctioning: Advance Listings and Threshold Prices

Number of pages: 30 Posted: 09 Nov 2007 Last Revised: 15 Feb 2008
Robert Zeithammer
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 59 (784,806)

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Auctions, Game-theory, Durable-goods monopoly, Optimal selling, Commitment, Non-commitment dynamic pricing

21.

Modeling Bidder Risk Preferences to Optimize Pricing

Number of pages: 36 Posted: 02 Nov 2019
Robert Zeithammer and Lucas Stich
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Würzburg - Business Administration & Economics
Downloads 55 (812,841)

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Pricing, Auctions, Risk Preferences, Econometric Modeling

22.

Anatomy of the political divide over abortion: policy vs. outcomes

Number of pages: 22 Posted: 28 Jun 2024
Robert Zeithammer and Raphael Thomadsen
University of California, Los Angeles (UCLA) - Anderson School of Management and Olin School - Washington University in St. Louis
Downloads 40 (938,527)

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Abortion policy, preference measurement, political preferences, choice-based conjoint analysis, multi-attribute preferences

23.

Mass of Bids at Reserve

Number of pages: 30 Posted: 09 Jan 2025 Last Revised: 13 May 2025
Miguel Alcobendas and Robert Zeithammer
Yahoo! Research and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 28 (1,065,057)

Abstract:

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Auctions, Online Advertising, Structural Estimation

24.

Algorithmic Pricing: Implications for Consumers, Managers, and Regulators

NBER Working Paper No. w32540
Number of pages: 67 Posted: 11 Jun 2024
Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter T. L. Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams and Hyesung Yoo
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, London Business School - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, University of Maryland - Department of Economics, Columbia University, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 15 (1,223,507)
Citation 1
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25.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
Amar Cheema, Shyam Sunder, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen and Robert Zeithammer
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

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auctions, bidding, economic psychology, social dynamics, experimental economics