Yih Hwai Lee

National University of Singapore (NUS) - Department of Marketing

Assistant Professor

Kent Ridge Crescent

Singapore 119260

Singapore

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Scholarly Papers (1)

1.

Ad Creativity: A Conceptual Perspective

Number of pages: 28 Posted: 13 Jan 2003
Swee Hoon Ang, Siew Meng Leong and Yih Hwai Lee
National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and National University of Singapore (NUS) - Department of Marketing
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Abstract:

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