Mark R. Forehand

University of Washington - Michael G. Foster School of Business

Assistant Professor, Marketing and International Business

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

3

DOWNLOADS

614

CITATIONS
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Top 28,678

in Total Papers Citations

8

Scholarly Papers (3)

1.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Mark R. Forehand, Rohit Deshpande and Americus Reed
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 560 (44,605)
Citation 8

Abstract:

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advertising, ethnic marketing, social identity

2.

Identity-Based Consumer Behavior

Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Number of pages: 53 Posted: 17 Nov 2012
Americus Reed, Mark R. Forehand, S. Puntoni and Luk Warlop
University of Pennsylvania - Department of Marketing, University of Washington - Michael G. Foster School of Business, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 54 (352,557)

Abstract:

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identity, consumer behavior

3.

Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections.

Journal of Applied Social Psychology: Vol. 34, Iss. 11, pp. 2215–2231. (2004)
Posted: 07 Mar 2016
Mark R. Forehand, John Gastil and Mark Smith
University of Washington - Michael G. Foster School of Business, Pennsylvania State University and University of Washington

Abstract:

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organizational endorsements, voter attitudes, public opinion, cues, initiative election