Americus Reed

University of Pennsylvania - Department of Marketing

Assistant Professor of Marketing

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

5

DOWNLOADS

666

CITATIONS
Rank 23,962

SSRN RANKINGS

Top 23,962

in Total Papers Citations

11

Scholarly Papers (5)

1.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Mark R. Forehand, Rohit Deshpande and Americus Reed
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 560 (44,605)
Citation 8

Abstract:

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advertising, ethnic marketing, social identity

2.

Identity-Based Consumer Behavior

Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Number of pages: 53 Posted: 17 Nov 2012
Americus Reed, Mark R. Forehand, S. Puntoni and Luk Warlop
University of Pennsylvania - Department of Marketing, University of Washington - Michael G. Foster School of Business, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 54 (352,557)

Abstract:

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identity, consumer behavior

3.

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment

Journal of Consumer Research, Vol. 33, No. June, 2006
Number of pages: 15 Posted: 02 Feb 2014
Joel Cohen and Americus Reed
University of Florida - Warrington College of Business Administration and University of Pennsylvania - Department of Marketing
Downloads 42 (391,777)
Citation 3

Abstract:

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4.

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and Macinnis; Schwarz; Petty; and Lynch

Journal of Consumer Research, Vol. 33, No. June, 2006
Number of pages: 3 Posted: 02 Feb 2014
Joel Cohen and Americus Reed
University of Florida - Warrington College of Business Administration and University of Pennsylvania - Department of Marketing
Downloads 10 (546,141)

Abstract:

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5.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

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advertising, ethnicity, identity, minority targeting