Americus Reed

University of Pennsylvania - Department of Marketing

Assistant Professor of Marketing

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

  • University of Pennsylvania - Department of Marketing

    • Email
    • Tel: 215-898-0651
    • Fax: 215-898-2534
SCHOLARLY PAPERS

6

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1,750

TOTAL CITATIONS
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in Total Papers Citations

18

Scholarly Papers (6)

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1.

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

Journal of Applied Psychology, Vol 87, No. 6, pp. 1086-1099, December 2002, Harvard Business School Marketing Unit, Research Paper Series, No. 02-02
Number of pages: 46 Posted: 01 Nov 2002 Last Revised: 05 Apr 2012
Mark R. Forehand, Rohit Deshpande and Americus Reed
University of Washington - Michael G. Foster School of Business, Harvard Business School - Marketing Unit and University of Pennsylvania - Department of Marketing
Downloads 788 (67,016)
Citation 8

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advertising, ethnic marketing, social identity

2.

Identity-Based Consumer Behavior

Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Number of pages: 53 Posted: 17 Nov 2012
Americus Reed, Mark R. Forehand, S. Puntoni and Luk Warlop
University of Pennsylvania - Department of Marketing, University of Washington - Michael G. Foster School of Business, University of Pennsylvania - The Wharton School and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 442 (138,556)
Citation 8

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identity, consumer behavior

3.

When Diversity Backfires: The Asymmetric Role of Multicultural Marketing on Brand Perception

The Wharton School Research Paper
Number of pages: 60 Posted: 30 Nov 2023
Esther Uduehi, Julian Saint Clair, Mitch Hamilton and Americus Reed
University of Washington - Department of Marketing and International Business, Loyola Marymount University, affiliation not provided to SSRN and University of Pennsylvania - Department of Marketing
Downloads 382 (164,105)
Citation 1

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diversity, inclusion

4.

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment

Journal of Consumer Research, Vol. 33, No. June, 2006
Number of pages: 15 Posted: 02 Feb 2014
Joel Cohen and Americus Reed
University of Florida - Warrington College of Business Administration and University of Pennsylvania - Department of Marketing
Downloads 109 (523,923)
Citation 1

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5.

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and Macinnis; Schwarz; Petty; and Lynch

Journal of Consumer Research, Vol. 33, No. June, 2006
Number of pages: 3 Posted: 02 Feb 2014
Joel Cohen and Americus Reed
University of Florida - Warrington College of Business Administration and University of Pennsylvania - Department of Marketing
Downloads 29 (998,317)

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6.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Anne-Sophie Lenoir, S. Puntoni, Americus Reed and Peeter W.J. Verlegh
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - The Wharton School, University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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advertising, ethnicity, identity, minority targeting