Adam Brasel

Independent

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SCHOLARLY PAPERS

2

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242

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Scholarly Papers (2)

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1.

Cabinet Castaways: Why We Buy Products We Never Use

Journal of Family and Consumer Science, Vol. 92:1, 104-108, 2000

Number of pages: 14 Posted: 15 Jan 2016

Brian Wansink, Adam Brasel and Steven Amjad

Retired - Cornell University, Independent and Independent

Downloads 242 (273,159)

Abstract:

2.

When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength

Posted: 01 Nov 2002

Susan Fournier, Adam Brasel and Jennifer Aaker

Boston University, Independent and Stanford University - Graduate School of Business

Abstract:

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