Laurette Dube

McGill University - Desautels Faculty of Management

Associate Professor

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

SCHOLARLY PAPERS

5

DOWNLOADS

362

CITATIONS

2

Scholarly Papers (5)

1.

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Number of pages: 33 Posted: 24 Mar 2003
McGill University - Desautels Faculty of Management, INSEAD - Marketing, Columbia Business School - International Business, Lahore University of Management Sciences and Sungkyunkwan University - School of Management
Downloads 271 (111,704)

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2.

Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective

Journal of Consumer Research, Vol. 31, No. 4, 2005, University of Alberta School of Business Research Paper No. 2013-374
Number of pages: 9 Posted: 26 Aug 2014
Robert Fisher and Laurette Dube
University of Alberta - Department of Marketing, Business Economics & Law and McGill University - Desautels Faculty of Management
Downloads 85 (292,540)
Citation 1

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3.

Development and Validation of an Eating Norms Inventory: Americans' Lay-Beliefs About Appropriate Eating

Appetite, 2011 Oct. 57(2):365-76, University of Alberta School of Business Research Paper No. 2013-367
Number of pages: 13 Posted: 05 Jun 2013 Last Revised: 29 Aug 2014
Robert Fisher and Laurette Dube
University of Alberta - Department of Marketing, Business Economics & Law and McGill University - Desautels Faculty of Management
Downloads 6 (604,631)

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4.

Towards a Brain-to-Society Systems Model of Individual Choice

Marketing Letters, Volume 19, Issue 3, pp 323-336
Posted: 24 Jun 2016
McGill University - Desautels Faculty of Management, University of Southern California, McGill University - Desautels Faculty of Management, Columbia Business School - Marketing, McGill University - Division of Experimental Medicine, University of South Australia, Pennsylvania State University, McGill University - Division of Experimental Medicine, Brookings Institution - Center on Social and Economic Dynamics, NICHD, Duke University - Department of Psychology and Neuroscience, University of Montreal, McGill University - Department of Psychology, Tilburg University - Center and Faculty of Economics and Business Administration, Queen's University and Erasmus Research Institute of Management (ERIM)

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Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics

5.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

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