Bernd H. Schmitt

Columbia Business School - International Business

Professor of Marketing and Executive Director of Center on Global Brand Leadership

New York, NY

United States

http://www.meetschmitt.com

  • Columbia Business School - International Business

    • Email
    • Tel: 212-854-3468
    • Fax: 212-854-7647
SCHOLARLY PAPERS

10

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SSRN CITATIONS
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Top 13,811

in Total Papers Citations

55

CROSSREF CITATIONS

57

Scholarly Papers (10)

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1.

Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Bernd H. Schmitt, Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business, University of Roehampton and affiliation not provided to SSRN
Downloads 7,889 (1,665)
Citation 44

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2.

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

Forthcoming, Marketing Letters
Number of pages: 12 Posted: 04 Apr 2022 Last Revised: 29 Jun 2022
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd H. Schmitt and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, Institute of Behavioral Science and Technology, University of St.Gallen, University of Lucerne, Vienna University of Economics and Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Lucerne, Columbia Business School - International Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 2,371 (12,210)

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Non-fungible token, NFT, crypto-marketing, blockchain, ownership, authenticity, status, sharing, decentralization

3.

The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude

International Journal of Advertising, Forthcoming
Number of pages: 44 Posted: 15 Nov 2012
Lia Zarantonello and Bernd H. Schmitt
University of Roehampton and Columbia Business School - International Business
Downloads 1,393 (27,815)
Citation 2

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Event Marketing, Experiential Marketing, Brand Equity, Brand Experience, Brand Attitude

4.

Unveiling the Mind of the Machine

Number of pages: 101 Posted: 26 Sep 2023 Last Revised: 14 Nov 2023
Melanie Clegg, Reto Hofstetter, Emanuel de Bellis and Bernd H. Schmitt
Vienna University of Economics and Business, University of Lucerne - Faculty of Economics and Management, Institute of Behavioral Science and Technology, University of St.Gallen and Columbia Business School - International Business
Downloads 457 (123,342)
Citation 1

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algorithm, artificial intelligence, generative AI, smart products, mind perception, creativity

5.

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Number of pages: 33 Posted: 24 Mar 2003
Laurette Dube, Amitava Chattopadhyay, Bernd H. Schmitt, Ehsan ul Haque and Sangman Han
McGill University - Desautels Faculty of Management, INSEAD - Marketing, Columbia Business School - International Business, Lahore University of Management Sciences and Sungkyunkwan University - School of Management
Downloads 303 (194,790)

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6.

How Does Perceived Firm Innovativeness Affect the Consumer?

Journal of Business Research, Vol. 64, 2011
Number of pages: 29 Posted: 08 Jun 2011
Werner H. Kunz, Bernd H. Schmitt and Anton Meyer
University of Massachusetts, Columbia Business School - International Business and Ludwig Maximilian University of Munich (LMU)
Downloads 226 (261,172)
Citation 6

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Perceived Firm Innovativeness, Functional–Cognitive Route, Affective-Experiential Route, Consumer Satisfaction Consumer, Loyalty

7.

Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets

International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Number of pages: 44 Posted: 03 Oct 2012
Lia Zarantonello, Kamel Jedidi and Bernd H. Schmitt
University of Roehampton, Columbia University - Columbia Business School, Marketing and Columbia Business School - International Business
Downloads 170 (338,434)

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Emerging markets, developed markets, materialist, postmaterialist, advertising appeals, experiential marketing, functional marketing

8.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Sunil Gupta, Dominique M Hanssens, John R. Hauser, Donald R. Lehmann and Bernd H. Schmitt
Harvard University - Business School (HBS), University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia University - Columbia Business School, Marketing and Columbia Business School - International Business

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theory and practice, store brands, banner ads, market growth, retail price, social networks

9.

Culture-Dependent Assimilation and Differentiation of the Self

Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
Posted: 06 Aug 2011
Jennifer Aaker and Bernd H. Schmitt
Stanford University - Graduate School of Business and Columbia Business School - International Business

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culture, assimilation, differentation, consumption, symbols, consumer

10.

Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength

International Journal of Research in Marketing, Forthcoming
Posted: 05 Jun 2003
Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong and Bernd H. Schmitt
affiliation not provided to SSRN, Washington State University - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Columbia Business School - International Business

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