Ehsan ul Haque

Lahore University of Management Sciences

Dean - School of Business and Associate Professor Marketing

D.H.A, Lahore Cantt

Lahore, Punjab 54792

Pakistan

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Scholarly Papers (1)

1.

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Number of pages: 33 Posted: 24 Mar 2003
McGill University - Desautels Faculty of Management, INSEAD - Marketing, Columbia Business School - International Business, Lahore University of Management Sciences and Sungkyunkwan University - School of Management
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Abstract:

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