Sangman Han

Sungkyunkwan University - School of Management

53 Myeongnyun-dong 3-ga Jongno-ju

Guro-gu

Seoul, 110-745

Korea, Republic of (South Korea)

  • Sungkyunkwan University - School of Management

SCHOLARLY PAPERS

3

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Top 31,591

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48

Scholarly Papers (3)

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1.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Raghuram Iyengar, Sangman Han and Sunil Gupta
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard University - Business School (HBS)
Downloads 3,044 (8,845)
Citation 36

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2.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009
Number of pages: 46 Posted: 17 Nov 2011
Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong
Columbia University - Columbia Business School, Marketing, Sungkyunkwan University - School of Management, Columbia University - Columbia Business School, Marketing and affiliation not provided to SSRN
Downloads 439 (139,860)
Citation 12

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3.

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Number of pages: 33 Posted: 24 Mar 2003
Laurette Dube, Amitava Chattopadhyay, Bernd H. Schmitt, Ehsan ul Haque and Sangman Han
McGill University - Desautels Faculty of Management, INSEAD - Marketing, Columbia Business School - International Business, Lahore University of Management Sciences and Sungkyunkwan University - School of Management
Downloads 308 (207,160)

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