Sangman Han

Sungkyunkwan University - School of Management

53 Myeongnyun-dong 3-ga Jongno-ju

Seoul, 110-745

Korea

SCHOLARLY PAPERS

3

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CITATIONS
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24

Scholarly Papers (3)

1.

Do Friends Influence Purchases in a Social Network?

Harvard Business School Marketing Unit Working Paper No. 09-123
Number of pages: 36 Posted: 20 Apr 2009
Raghuram Iyengar, Sangman Han and Sunil Gupta
University of Pennsylvania - Marketing Department, Sungkyunkwan University - School of Management and Harvard Business School
Downloads 1,997 (4,371)
Citation 1

Abstract:

2.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009
Number of pages: 46 Posted: 17 Nov 2011
Columbia Business School - Marketing, Sungkyunkwan University - School of Management, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 353 (63,726)
Citation 23

Abstract:

3.

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Number of pages: 33 Posted: 24 Mar 2003
McGill University - Desautels Faculty of Management, INSEAD - Marketing, Columbia Business School - International Business, Lahore University of Management Sciences and Sungkyunkwan University - School of Management
Downloads 260 (90,307)

Abstract: