Page Moreau

University of Colorado at Boulder - Department of Marketing

Assistant Professor of Marketing

Leeds School of Business

Boulder, CO 80309-0419

United States

  • University of Colorado at Boulder - Department of Marketing

SCHOLARLY PAPERS

6

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1,298

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6

Scholarly Papers (6)

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1.

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Sauder School of Business Working Paper
Number of pages: 39 Posted: 25 Feb 2003
Amitava Chattopadhyay, Darren W. Dahl, Gerald J. Gorn and Page Moreau
INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business and University of Colorado at Boulder - Department of Marketing
Downloads 1,017 (47,898)

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2.

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

Journal of Consumer Research, Vol. 36, No. 5, 2010
Number of pages: 14 Posted: 29 Jan 2014
Page Moreau and Kelly Herd
University of Colorado at Boulder - Department of Marketing and University of Connecticut
Downloads 125 (480,162)
Citation 4

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Social Comparison, Self-Design, Customization, Product Design

3.

It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself

Journal of Marketing, Vol. 75 (September 2011), 120 –133
Number of pages: 14 Posted: 31 Jan 2014
Page Moreau, Leff Bonney and Kelly Herd
University of Colorado at Boulder - Department of Marketing, Florida State University - College of Business and University of Connecticut
Downloads 93 (594,842)
Citation 2

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customization, gift, gift-giving, brand, design

4.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569
Number of pages: 23 Posted: 21 Jan 2015
Page Moreau, Aradhna Krishna and Bari A. Harlam
University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy
Downloads 63 (741,385)

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5.

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions

J PROD INNOV MANAG 2013;30(2):192–208
Posted: 29 Apr 2016
Miranda Goode, Darren W. Dahl and Page Moreau
Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

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design, aesthetics, categorization, new products, innovation, consumer learning, inference

6.

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, (2010) “The Effect of Experiential Analogies on Consumer Perceptions and Attitudes,” Journal of Marketing Research, 47(2), 274-286
Posted: 29 Apr 2016
Miranda Goode, Darren W. Dahl and Page Moreau
Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

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analogy, emotion, experiential, experience, hedonic, inferences, learning