Author Page for Page Moreau

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Sauder School of Business Working Paper

Number of pages: 39 Posted: 25 Feb 2003

Amitava Chattopadhyay, Darren W. Dahl, Gerald J. Gorn and Page Moreau

INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business and University of Colorado at Boulder - Department of Marketing

Downloads 994 (32,027)

Abstract:

2.

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

Journal of Consumer Research, Vol. 36, No. 5, 2010

Number of pages: 14 Posted: 29 Jan 2014

Page Moreau and Kelly Herd

University of Colorado at Boulder - Department of Marketing and University of Connecticut

Downloads 90 (383,430)

Citation 4

Abstract:

3.

It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself

Journal of Marketing, Vol. 75 (September 2011), 120 –133

Number of pages: 14 Posted: 31 Jan 2014

Page Moreau, Leff Bonney and Kelly Herd

University of Colorado at Boulder - Department of Marketing, Florida State University - College of Business and University of Connecticut

Downloads 49 (523,892)

Citation 2

Abstract:

4.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569

Number of pages: 23 Posted: 21 Jan 2015

Page Moreau, Aradhna Krishna and Bari A. Harlam

University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy

Downloads 27 (642,832)

Abstract:

5.

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions

J PROD INNOV MANAG 2013;30(2):192–208

Posted: 29 Apr 2016

Miranda Goode, Darren W. Dahl and Page Moreau

Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

6.

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, (2010) “The Effect of Experiential Analogies on Consumer Perceptions and Attitudes,” Journal of Marketing Research, 47(2), 274-286

Posted: 29 Apr 2016

Miranda Goode, Darren W. Dahl and Page Moreau

Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

Page Moreau

University of Colorado at Boulder - Department of Marketing

Assistant Professor of Marketing

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Scholarly Papers (6)

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Abstract:

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

Abstract:

It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself

Abstract:

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Abstract:

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions

Abstract:

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Abstract: