Joseph A. Cote

Washington State University - Department of Marketing

Professor of Marketing

14204 NE Salmon Creek Avenue

Vancouver, WA 98686

United States

http://www.vancouver.wsu.edu/fac/cote_joe/home.htm

SCHOLARLY PAPERS

2

DOWNLOADS

129

CITATIONS

1

Scholarly Papers (2)

1.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 129 (217,939)

Abstract:

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

2.

Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength

International Journal of Research in Marketing, Forthcoming
Posted: 05 Jun 2003
affiliation not provided to SSRN, Washington State University - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Columbia Business School - International Business

Abstract:

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