Lauren Block

City University of New York - Allen G. Aaronson Department of Marketing & International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

5

DOWNLOADS

766

SSRN CITATIONS

4

CROSSREF CITATIONS

7

Scholarly Papers (5)

1.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
City University of New York - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 659 (45,347)

Abstract:

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2.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York - Allen G. Aaronson Department of Marketing & International Business
Downloads 41 (477,296)

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3.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
University of Pennsylvania - The Wharton School, City University of New York - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business
Downloads 28 (541,495)
Citation 4

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4.

Shape- and Trait-Congruency: Using Appearance-Based Cues As a Basis for Product Recommendations

Journal of Consumer Psychology (Forthcoming), Baruch College Zicklin School of Business Research Paper No. 2018-08-03, University of Alberta School of Business Research Paper No. 2018-708
Number of pages: 28 Posted: 15 Aug 2018 Last Revised: 03 Oct 2018
Villanova University, City University of New York - Allen G. Aaronson Department of Marketing & International Business, St. John’s University, Hofstra University, City University of New York - Allen G. Aaronson Department of Marketing & International Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 24 (565,845)

Abstract:

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Agents, Recommendations, Word of Mouth, Field Experiments, Attributions and inference making

5.

A Field Guide for the Review Process: Writing and Responding to Peer Reviews

Journal of Consumer Research, Forthcoming, Georgetown McDonough School of Business Research Paper No. 3674121
Number of pages: 34 Posted: 30 Sep 2020
Virginia Polytechnic Institute & State University, City University of New York - Allen G. Aaronson Department of Marketing & International Business, Georgetown University and University of Melbourne - Melbourne Business School
Downloads 14 (632,334)

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review process