Katherine N. Lemon

Boston College - Department of Marketing

Assistant Professor of Marketing

Fulton Hall 450D

140 Commonwealth Ave

Chestnut Hill, MA 02467

United States

  • Boston College - Department of Marketing

    • Email
    • Tel: 617-552-1647
    • Fax: 781-862-9704
SCHOLARLY PAPERS

6

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CITATIONS
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35

Scholarly Papers (6)

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1.

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research 13(3), August, 253-266, (2010)
Number of pages: 15 Posted: 15 Oct 2013
Jenny van Doorn, Katherine N. Lemon, Vikas Mittal, Doreen Pick, Peter Pirner and Peter C. Verhoef
University of Groningen - Faculty of Economics and Business, Boston College - Department of Marketing, Rice University, Free University of Berlin (FUB), TNS Infratest and University of Groningen - Department of Marketing & Marketing Research
Downloads 1,218 (14,927)
Citation 7

Abstract:

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customer engagement, customer loyalty, cocreation, services marketing

2.

The Theoretical Underpinnings of Customer Asset Management

ERIM Report Series Reference No. ERS-2002-80-MKT
Number of pages: 61 Posted: 17 Feb 2003
Ruth N. Bolton, Katherine N. Lemon and Peter C. Verhoef
Arizona State University (ASU) - Marketing Department, Boston College - Department of Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 741 (30,956)
Citation 23

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customer asset management, customer equity, customer behavior, customer retention, cross-buying

3.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
David Vidal, Archie B. Carroll, Kareem M. Shabana, Janet E. Kerr, Matteo Tonello, John Peloza, Jingzhi Shang, Katherine N. Lemon, John Roberts, Priya Raghubir, Russell S. Winer, Shuili Du, C. Bhattacharya, Sankar Sen, Baruch Lev, Christine Petrovits and Suresh Radhakrishnan
affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 533 (47,851)

Abstract:

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

4.

Relating Brand and Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Number of pages: 13 Posted: 26 Oct 2013
Tim Ambler, C. Bhattacharya, Julie A. Edell, Kevin Lane Keller, Katherine N. Lemon and Vikas Mittal
London Business School, Boston University, Duke University - Fuqua School of Business, Dartmouth College - Tuck School of Business, Boston College - Department of Marketing and Rice University
Downloads 99 (252,291)
Citation 5

Abstract:

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brand equity, customer equity, brand asset, customer asset

5.

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard A. Schlesinger (2009), “Customer Experience Creation: Determinants, Dynamics and Management Strategies” Journal of Retailing, 85 (1), 31-41.
Posted: 13 Apr 2016
Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne L. Roggeveen, Michael Tsiros and Leonard Schlesinger
University of Groningen - Department of Marketing & Marketing Research, Boston College - Department of Marketing, University of Miami - School of Business Administration, Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College

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6.

What is the True Value of a Lost Customer?

Marketing Science Institute Working Paper No. 02-108
Posted: 25 Feb 2003
John E. Hogan, Katherine N. Lemon and Barak Libai
Boston College - Carroll School of Management, Boston College - Department of Marketing and Tel Aviv University - Faculty of Management

Abstract:

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Customer Profitability, Customer Retention, New Technology, Disadoption