Lynne Eagle

Independent Author

SCHOLARLY PAPERS

2

DOWNLOADS

726

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Massey University Department of Commerce Working Paper No. 03.16
Number of pages: 13 Posted: 13 May 2005
Independent Author, Massey University and Hull University Business School (HUBS)
Downloads 408 (133,786)
Citation 1

Abstract:

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2.

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Massey University Commerce Working Paper No. 04.10
Number of pages: 28 Posted: 19 May 2005
Independent Author, Massey University - Department of Commerce, Massey University and Hull University Business School (HUBS)
Downloads 318 (175,928)

Abstract:

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Medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management