Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/wendy-liu/

SCHOLARLY PAPERS

10

DOWNLOADS
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Top 12,822

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4,686

SSRN CITATIONS
Rank 12,574

SSRN RANKINGS

Top 12,574

in Total Papers Citations

32

CROSSREF CITATIONS

64

Scholarly Papers (10)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,360 (17,599)
Citation 7

Abstract:

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2.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
David Gal and Wendy Liu
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,164 (22,192)
Citation 2

Abstract:

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Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice

3.
Downloads 836 ( 35,539)
Citation 23

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu and Jennifer Aaker
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business
Downloads 581 (57,055)
Citation 2

Abstract:

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time, money, happiness

The Happiness of Giving: The Time-Ask Effect

Stanford University Graduate School of Business Research Paper No. 1998
Number of pages: 50 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 255 (147,279)
Citation 6

Abstract:

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4.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Claudia Townsend and Wendy Liu
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 344 (107,790)

Abstract:

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Self Control, Motivation, Goals, Decision Making, Planning, Individual Differences, Dieting, Health

5.

Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 13 Posted: 24 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu
University of California, San Diego (UCSD) - Rady School of Management
Downloads 271 (139,012)
Citation 2

Abstract:

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Preference, Choice, Interruption, Decision Making, Goals, Risk, Price Sensitivity, Desirability Feasibility, Construal Level, Psychological Distance, Top-down Processing, Bottom-up Processing

6.

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers‘ Propensity to Transact with an Organization

Journal of Consumer Research, Forthcoming
Number of pages: 60 Posted: 14 Dec 2010 Last Revised: 23 Jan 2011
Wendy Liu and David Gal
University of California, San Diego (UCSD) - Rady School of Management and Northwestern University - Kellogg School of Management
Downloads 254 (148,411)

Abstract:

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advice, mere measurement effect, customer input, relationship closeness, communal relationship, brand relationship

7.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Daniella Kupor, Wendy Liu and On Amir
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 172 (212,937)

Abstract:

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risk taking, decision making, familiarity, consumer behavior, interruptions

8.

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Number of pages: 14 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 161 (225,188)
Citation 1

Abstract:

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9.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 124 (277,115)
Citation 1

Abstract:

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation

10.

The Endowment Effect: Loss Aversion or a Buy-Sell Discrepancy?

Posted: 03 Jun 2020 Last Revised: 16 Jan 2021
Gal Smitizsky, Wendy Liu and Uri Gneezy
University of California, San Diego (UCSD), Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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endowment effect, loss aversion, buyers versus sellers, utility theory, preference elicitation