Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/wendy-liu/

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 11,358

SSRN RANKINGS

Top 11,358

in Total Papers Downloads

4,550

SSRN CITATIONS
Rank 12,147

SSRN RANKINGS

Top 12,147

in Total Papers Citations

25

CROSSREF CITATIONS

64

Scholarly Papers (10)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,330 (15,683)
Citation 4

Abstract:

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2.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
David Gal and Wendy Liu
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,135 (19,949)
Citation 2

Abstract:

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Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice

3.
Downloads 811 ( 32,414)
Citation 22

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu and Jennifer Aaker
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business
Downloads 564 (51,947)
Citation 2

Abstract:

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time, money, happiness

The Happiness of Giving: The Time-Ask Effect

Stanford University Graduate School of Business Research Paper No. 1998
Number of pages: 50 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 247 (135,341)
Citation 6

Abstract:

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4.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Claudia Townsend and Wendy Liu
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 336 (97,886)

Abstract:

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Self Control, Motivation, Goals, Decision Making, Planning, Individual Differences, Dieting, Health

5.

Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 13 Posted: 24 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu
University of California, San Diego (UCSD) - Rady School of Management
Downloads 256 (131,056)
Citation 2

Abstract:

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Preference, Choice, Interruption, Decision Making, Goals, Risk, Price Sensitivity, Desirability Feasibility, Construal Level, Psychological Distance, Top-down Processing, Bottom-up Processing

6.

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers‘ Propensity to Transact with an Organization

Journal of Consumer Research, Forthcoming
Number of pages: 60 Posted: 14 Dec 2010 Last Revised: 23 Jan 2011
Wendy Liu and David Gal
University of California, San Diego (UCSD) - Rady School of Management and Northwestern University - Kellogg School of Management
Downloads 243 (138,100)

Abstract:

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advice, mere measurement effect, customer input, relationship closeness, communal relationship, brand relationship

7.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Daniella Kupor, Wendy Liu and On Amir
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 163 (199,212)

Abstract:

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risk taking, decision making, familiarity, consumer behavior, interruptions

8.

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Number of pages: 14 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 148 (215,999)
Citation 1

Abstract:

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9.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 95 (298,878)

Abstract:

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation

10.

The Endowment Effect: Loss Aversion or a Buy-Sell Discrepancy?

Number of pages: 15 Posted: 03 Jun 2020 Last Revised: 05 Jun 2020
Gal Smitizsky, Wendy Liu and Uri Gneezy
University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 33 (493,379)

Abstract:

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Endowment Effect, Loss Aversion, Buyers vs. Sellers