Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/wendy-liu/

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 10,460

SSRN RANKINGS

Top 10,460

in Total Papers Downloads

4,361

SSRN RANKINGS

Top 14,145

in Total Papers Citations

26

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (9)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,307 (14,131)

Abstract:

Loading...

2.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
David Gal and Wendy Liu
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,112 (18,093)

Abstract:

Loading...

Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice

3.
Downloads 781 ( 30,194)

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu and Jennifer Aaker
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business
Downloads 548 (47,847)

Abstract:

Loading...

time, money, happiness

The Happiness of Giving: The Time-Ask Effect

Stanford University Graduate School of Business Research Paper No. 1998
Number of pages: 50 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 233 (128,551)

Abstract:

Loading...

4.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Claudia Townsend and Wendy Liu
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 324 (91,120)

Abstract:

Loading...

Self Control, Motivation, Goals, Decision Making, Planning, Individual Differences, Dieting, Health

5.

Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 13 Posted: 24 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu
University of California, San Diego (UCSD) - Rady School of Management
Downloads 253 (118,700)

Abstract:

Loading...

Preference, Choice, Interruption, Decision Making, Goals, Risk, Price Sensitivity, Desirability Feasibility, Construal Level, Psychological Distance, Top-down Processing, Bottom-up Processing

6.

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers‘ Propensity to Transact with an Organization

Journal of Consumer Research, Forthcoming
Number of pages: 60 Posted: 14 Dec 2010 Last Revised: 23 Jan 2011
Wendy Liu and David Gal
University of California, San Diego (UCSD) - Rady School of Management and Northwestern University - Kellogg School of Management
Downloads 235 (127,871)

Abstract:

Loading...

advice, mere measurement effect, customer input, relationship closeness, communal relationship, brand relationship

7.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Daniella Kupor, Wendy Liu and On Amir
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 150 (192,179)

Abstract:

Loading...

risk taking, decision making, familiarity, consumer behavior, interruptions

8.

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Number of pages: 14 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 131 (214,433)

Abstract:

Loading...

9.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 68 (328,812)

Abstract:

Loading...

Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation