Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/wendy-liu/

SCHOLARLY PAPERS

11

DOWNLOADS
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Top 15,793

in Total Papers Downloads

5,176

SSRN CITATIONS
Rank 11,767

SSRN RANKINGS

Top 11,767

in Total Papers Citations

50

CROSSREF CITATIONS

64

Scholarly Papers (11)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,416 (22,165)
Citation 8

Abstract:

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2.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
David Gal and Wendy Liu
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,219 (27,678)
Citation 2

Abstract:

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Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice

3.
Downloads 902 (42,415)
Citation 29

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu and Jennifer Aaker
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business
Downloads 608 (70,813)
Citation 3

Abstract:

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time, money, happiness

The Happiness of Giving: The Time-Ask Effect

Stanford University Graduate School of Business Research Paper No. 1998
Number of pages: 50 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 294 (165,185)
Citation 6

Abstract:

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4.

Is Planning Good for You? The Differential Impact of Planning on Self Regulation

Journal of Consumer Research, 2012
Number of pages: 58 Posted: 22 Nov 2011
Claudia Townsend and Wendy Liu
University of Miami and University of California, San Diego (UCSD) - Rady School of Management
Downloads 392 (121,671)

Abstract:

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Self Control, Motivation, Goals, Decision Making, Planning, Individual Differences, Dieting, Health

5.

Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences

Journal of Consumer Research, Forthcoming
Number of pages: 13 Posted: 24 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu
University of California, San Diego (UCSD) - Rady School of Management
Downloads 301 (162,145)
Citation 2

Abstract:

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Preference, Choice, Interruption, Decision Making, Goals, Risk, Price Sensitivity, Desirability Feasibility, Construal Level, Psychological Distance, Top-down Processing, Bottom-up Processing

6.

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers‘ Propensity to Transact with an Organization

Journal of Consumer Research, Forthcoming
Number of pages: 60 Posted: 14 Dec 2010 Last Revised: 23 Jan 2011
Wendy Liu and David Gal
University of California, San Diego (UCSD) - Rady School of Management and Northwestern University - Kellogg School of Management
Downloads 271 (180,737)
Citation 2

Abstract:

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advice, mere measurement effect, customer input, relationship closeness, communal relationship, brand relationship

7.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Daniella Kupor, Wendy Liu and On Amir
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 198 (244,194)

Abstract:

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risk taking, decision making, familiarity, consumer behavior, interruptions

8.

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Number of pages: 14 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 178 (268,399)
Citation 1

Abstract:

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9.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 152 (306,944)
Citation 1

Abstract:

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation

10.

What Makes People Happy? Decoupling the Experiential-Material Continuum

Journal of Consumer Psychology 2022, Georgetown McDonough School of Business Research Paper No. 4315474
Number of pages: 26 Posted: 05 Jan 2023
Arizona State University, University of Toronto - Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management, Georgetown University - McDonough School of Business, University of California, San Diego (UCSD) - Rady School of Management, The George Washington University, Northwestern University - Kellogg School of Management, Fisher College of Business, The Ohio State University, Arizona State University (ASU), University of Chicago - Booth School of Business, ESADE University Faculties and Questrom School of Business, Boston University
Downloads 147 (315,492)

Abstract:

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Well-being, Emotion, Happiness, Experiential, Material

11.

The Endowment Effect: Loss Aversion or a Buy-Sell Discrepancy?

Posted: 03 Jun 2020 Last Revised: 25 May 2022
Gal Smitizsky, Wendy Liu and Uri Gneezy
University of California, San Diego (UCSD), Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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endowment effect, loss aversion, buyers versus sellers, utility theory, preference elicitation