Anand Shankar Manivannan

Christ University

Bengaluru

India

  • Christ University

SCHOLARLY PAPERS

5

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1,209

TOTAL CITATIONS

1

Scholarly Papers (5)

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1.

Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements

The Journal of Social Sciences Research, Vol. 4, Issue. 12, pp: 718-735, 2018
Number of pages: 18 Posted: 09 Feb 2021
Shah Krushali, Ninu Jojo and Anand Shankar Manivannan
CHRIST (Deemed to be University), CHRIST (Deemed to be University) and Christ University
Downloads 676 (82,960)

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Pop-Up advertisements; Banner advertisements; Consumers buying behavior; Ugly truth

2.

Marketing Implications of Nutrition Food Labels on Consumer’s Purchase Behaviour

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 49 Posted: 07 Dec 2020
Anisha N, Divya M and Anand Shankar Manivannan
CHRIST(Deemed to be University), CHRIST(Deemed to be University) and Christ University
Downloads 371 (171,542)

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Nutritional Labeling, Marketing food labels, purchase behavior, health consequences

3.

Social Media Marketing and Ghost Shopping Approach; a New Business Tool

International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue 1, January 2018, pp.181–189
Number of pages: 9 Posted: 09 Feb 2021
Anand Shankar Manivannan and Preethi Sarah JP
Christ University and Christ University
Downloads 114 (515,983)

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mystery shopping, social media marketing, observational techniques, quantitative and qualitative techniques

4.

Impact of Emotional Intelligence and Motivation on Job Satisfaction among 'Mystery Shoppers'

Ushus-Journal of Business Management 2017, Vol. 16, No. 2, 31-44
Number of pages: 14 Posted: 08 Feb 2021
Anand Shankar Manivannan
Christ University
Downloads 48 (846,871)
Citation 1

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Mystery Shoppers, Job Satisfaction, Motivation, Emotional Intelligence

5.

Market Segmentation Framework for Generation Alpha cohorts

Raja M, A. S., Gurung, D. J., & Vincent, N. T. (2021). Market Segmentation Framework for Generation Alpha cohorts. Productivity, 62(3), 248–254. https://doi.org/https://doi.org/10.32381/PROD.2021.62.03.04
Posted: 08 Jun 2022
Anand Shankar Manivannan, Deep J. Gurung and Theresa Nithila Vincent
Christ University, CHRIST University and CHRIST (Deemed to be University)

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Generation Alpha, market segmentation, tech savvy, cohort