Jayakumar Chinnasamy

University of the West of Scotland - School of Education

United Kingdom

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Scholarly Papers (1)

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Preeminence and Credibility of Online Advertisements – A Behavioural Analysis of Young Internet Users

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 6 Posted: 28 Jan 2019
K. Pongiannan, Jayakumar Chinnasamy and Sarfraz Ahmed Dakhan
Government Arts & Science College, Sathyamangalam - Department of Commerce, University of the West of Scotland - School of Education and University of the West of Scotland - School of Business & Enterprise
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Abstract:

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Behavioural Analysis, Digital Marketing, Online Advertisements, Young Users