Radhika Mittal

Prestige Institute of Management, Students

Gwalior

India

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Antecedents to Purchase Intention – A Perceptual Study About 'YouTube' Videos

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 02 Feb 2019 Last Revised: 25 Apr 2019
Garima Mathur, Abhinav khandelwal and Radhika Mittal
Prestige Institute of Management, Prestige Institute of Management, Students and Prestige Institute of Management, Students
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Abstract:

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Purchase Intention, YouTube, Social Media, Consumer