Annamaria Tuan

University of Bologna - Department of Management

via Capo di Lucca 34

Bologna, BO 40126

Italy

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Scholarly Papers (1)

1.

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Journal of Interactive Marketing, 48(1), 17-32
Number of pages: 41 Posted: 09 May 2019 Last Revised: 01 Aug 2019
Royal Melbourne Institute of Technolog (RMIT University) - School of Marketing, Swinburne University of Technology, University of Bologna - Department of Management and The University of Sydney
Downloads 187 (300,193)

Abstract:

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analytical, automated text analysis, emotion, focus, function words, linguistic style, narrative, speech act theory