Victoria Kuharev

Justus-Liebig-University Giessen

Licher Str. 64

Giessen, 35394

Germany

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Scholarly Papers (1)

1.

Making a First Impression as a Start-Up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption

International Journal of Research in Marketing, Forthcoming
Posted: 04 Feb 2019
University of Mannheim - Department of Marketing, Justus-Liebig-University Gie├čen, Department of Technology, Innovation, and Start-up Management, University of Mannheim, Department of Marketing & Innovation and Justus-Liebig-University Giessen

Abstract:

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start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention