Joseph Cannon

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research

Journal of Personal Selling & Sales Management, Vol. XXXII, No. 1, pp. 15-27, Winter 2012
Number of pages: 14 Posted: 22 Jul 2012
Colorado State University, affiliation not provided to SSRN, Ohio University and University of North Texas - College of Business Administration
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Abstract:

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Customer value, Relationship lifecycle, Value creation, Value appropriation