Jihoon Hong

University of Southern California, Marshall School of Business, Marketing Department, Students

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

  • University of Southern California, Marshall School of Business, Marketing Department, Students

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects

Journal of Marketing, Forthcoming. https://journals.sagepub.com/doi/10.1177/00222429211005481
Posted: 07 Apr 2021 Last Revised: 13 Jun 2024
Yanhao 'Max' Wei, Jihoon Hong and Gerard J. Tellis
University of Southern California - Marshall School of Business, University of Southern California, Marshall School of Business, Marketing Department, Students and University of Southern California - Marshall School of Business, Department of Marketing

Abstract:

Loading...

crowdfunding, combinatorial creativity, networks, Word2vec, Word Mover's Distance, funding goal, novelty, imitation