Bibi Zainab

affiliation not provided to SSRN

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Scholarly Papers (1)

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Arousal Safety Leading to Purchase Intention: The Role of Moderating and Mediating Variables in Structural Model

Hameed, Irfan and Zainab, Bibi and Shamim, Syed Jazib (2018): Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model. Published in: Journal of Social Sciences and Humanities , Vol. 57, No. 2 (2018): pp. 77-96.
Number of pages: 20 Posted: 12 Feb 2019
Iqra University, affiliation not provided to SSRN and University of Karachi
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Abstract:

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Arousal Safety, Humor in Advertising, Purchase Intention, Attitude Towards the Advertisement, Attitude Towards the Brand