Laurens Sloot

Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

ERIM Report Series Reference No. ERS-2002-106-MKT
Number of pages: 46 Posted: 18 Jan 2003
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 879 (21,096)

Abstract:

brand management, retailing, fast moving consumer goods, consumers, marketing-models

2.

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

ERIM Report Series Reference No. ERS-2004-114-MKT
Number of pages: 51 Posted: 19 Jan 2005
Laurens Sloot and Peter C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Downloads 411 (53,734)

Abstract:

assortment reduction, assortment management, category management, retailing, brand equity, retail power, store brands

3.

The Moderating Roles of Relationship Quality and Dependency in Retailers New Product Adoption Decisions

ERIM Report Series Reference No. ERS-2008-065-MKT
Number of pages: 47 Posted: 03 Nov 2008
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Downloads 104 (218,577)

Abstract:

adoption, power, store brands, relationship marketing, logit model, retail