Arnoud N. de Hoog

MeesPierson, Amsterdam

P.O. Box 243

1000 AE Amsterdam

Netherlands

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Service Processes as a Sequence of Events

ERIM Report Series Reference No. ERS-2002-105-MKT
Number of pages: 29 Posted: 18 Jan 2003
Peter C. Verhoef, Gerrit Antonides and Arnoud N. de Hoog
University of Groningen - Department of Marketing & Marketing Research, Wageningen University and MeesPierson, Amsterdam
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Abstract:

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sequence of events, services, satisfaction, economic psychology, consumers