D. Fok

Econometric Institute - Erasmus University Rotterdam

Associate Professor

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Tinbergen Institute Rotterdam

Research Fellow

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

26

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Top 23,430

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19

CROSSREF CITATIONS

22

Scholarly Papers (26)

1.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Number of pages: 32 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,675 (12,309)

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market shares, marketing mix, long-term effects, hierarchical bayes

2.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,059 (24,824)

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Market share attraction model, model selection, estimation, diagnostics, forecasting

3.

"Counting Your Customers": When Will They Buy Next? An Empirical Validation of Probabilistic Customer Base Analysis Models Based on Purchase Timing

ERIM Report Series Reference No. ERS-2013-001-LIS
Number of pages: 49 Posted: 09 Jan 2013
Evsen Korkmaz, R. Kuik and D. Fok
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Econometric Institute - Erasmus University Rotterdam
Downloads 439 (79,647)

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purchase timing, Bayesian estimation, probability models, Buy-till-you-defect models, customer base analysis

4.

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

ERIM Report Series Reference No. ERS-2006-013-MKT
Number of pages: 38 Posted: 23 Dec 2006
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 391 (91,145)
Citation 3

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Markov Chain Monte Carlo, Hierarchical Bayes, Sales Models, Shelf Management, Simulated Annealing

5.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 378 (94,870)

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sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

6.

Forecasting Market Shares from Models for Sales

Number of pages: 19 Posted: 20 Jan 2003
D. Fok and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 366 (98,375)

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sales models, market shares, forecasting

7.

Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice

Number of pages: 28 Posted: 21 Feb 2003
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 339 (107,172)

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Marketing-instrument effectiveness, structural heterogeneity, state dependence, multinomial logit, mixtures

8.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University Rotterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 305 (120,276)
Citation 6

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings

9.

Sales Models for Many Items Using Attribute Data

Number of pages: 28 Posted: 17 Feb 2003
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 298 (123,232)
Citation 1

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sales models, attribute data, SKU level analysis, hierarchical bayes, Markov Chain Monte Carlo

10.

Model-based Purchase Predictions for Large Assortments

ERIM Report Series Reference No. ERS-2014-007 MKT
Number of pages: 44 Posted: 29 May 2014
University of Maryland - Robert H. Smith School of Business, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Econometric Institute - Erasmus University Rotterdam
Downloads 271 (136,154)
Citation 6

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model-based recommendations, product recommendations, scalability, topic models, latent Dirichlet allocation

11.

The Need for Market Segmentation in Buy-Till-You-Defect Models

ERIM Report Series Reference No. ERS-2014-006-LIS
Number of pages: 47 Posted: 25 Apr 2014
Evsen Korkmaz, D. Fok and R. Kuik
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Econometric Institute - Erasmus University Rotterdam and Erasmus Research Institute of Management (ERIM)
Downloads 194 (187,738)

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buy-till-you-defect models, segmentation, mixture of normals, Bayesian estimation, customer base analysis

Why, How and When Do Prices Land? Evidence from the Videogame Industry

ERIM Report Series Reference No. ERS-2008-041-MKT
Number of pages: 61 Posted: 08 Aug 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 87 (347,938)

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pricing, pricing models, new products

The Triggers, Timing and Speed of New Product Price Landings

ERIM Report Series Reference No. ERS-2008-044-MKT
Number of pages: 61 Posted: 08 Sep 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 86 (350,368)

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pricing, pricing models, new products

13.

A New Multivariate Product Growth Model

Tinbergen Institute Discussion Paper No. 06-027/4
Number of pages: 25 Posted: 27 Mar 2006
Amsterdam School of Economics, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 164 (217,254)
Citation 3

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Diffusion, international marketing, econometric models

14.

Random Coefficient Logit Model for Large Datasets

ERIM Report Series Reference No. ERS-2010-021-MKT
Number of pages: 49 Posted: 07 Jun 2010
Carlos H. Mireles and D. Fok
University of Texas at Austin and Econometric Institute - Erasmus University Rotterdam
Downloads 116 (285,120)

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random coefficient logit, aggregate share models, bayesian analysis

15.

Modeling Seasonality in New Product Diffusion

ERIM Report Series Reference No. ERS-2010-029-MKT
Number of pages: 44 Posted: 19 Aug 2010
Erasmus Research Institute of Management (ERIM) - Joint Research Institute of Rotterdam School of Management (RSM) and Erasmus School of Economics (ESE), EUR, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 107 (301,765)

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new product diffusion, seasonality

16.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 101 (313,807)
Citation 3

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new product takeoff, hazard model, global, cross-country, spill-over

17.

Understanding Large-Scale Dynamic Purchase Behavior

Number of pages: 45 Posted: 14 Oct 2020
University of Maryland - Robert H. Smith School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 77 (370,735)
Citation 1

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dynamic purchase behavior, large-scale assortment, purchase history data, topic model, machine learning, variational inference

18.

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

ERIM Report Series Reference No. ERS-2008-042-MKT
Number of pages: 43 Posted: 06 Aug 2008
Radboud University Nijmegen, Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
Downloads 69 (394,000)

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cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes

19.

Bayesian D-Optimal Choice Designs for Mixtures

Tinbergen Institute Discussion paper 14-057/III
Number of pages: 43 Posted: 10 May 2014
Erasmus University Rotterdam (EUR) - Department of Econometrics, University of Antwerp and Econometric Institute - Erasmus University Rotterdam
Downloads 67 (400,112)

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Bayesian design, Choice experiments, D-optimality, Experimental design, Mixture coordinate-exchange algorithm, Mixture experiment, Multinomial logit model, Optimal design

20.

Industry Dynamics and Entrepreneurship: An Equilibrium Model

Tinbergen Institute Discussion Paper 10-012/3
Number of pages: 21 Posted: 25 Jan 2010
Econometric Institute - Erasmus University Rotterdam, Panteia, Cranfield University - School of Management and Montpellier Business School
Downloads 62 (416,432)

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entry, exit, profits, equilibrium, industrial dynamics, retailing

21.

Dynamics in Clickthrough and Conversion Probabilities of Paid Search Advertisements

Tinbergen Institute Discussion Paper 2019-056/III
Number of pages: 40 Posted: 22 Aug 2019
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 46 (476,142)

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Clickthrough, Conversion, Search engine advertising, Dynamic, Endogeneity, Time-varying parameters, Bayesian

22.

Flexible Mixture-Amount Models for Business and Industry Using Gaussian Processes

Tinbergen Institute Discussion Paper 16-075/III
Number of pages: 38 Posted: 13 Sep 2016
Erasmus University Rotterdam (EUR) - Department of Econometrics, Econometric Institute - Erasmus University Rotterdam and University of Antwerp
Downloads 30 (552,679)

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Gaussian process prior, Nonparametric Bayes, Advertising mix, In- gredient proportions, Mixtures of ingredients

23.

Heterogeneous Variable Selection in Nonlinear Panel Data Models: A Semi-Parametric Bayesian Approach

Tinbergen Institute Discussion Paper 2020-061/III
Number of pages: 45 Posted: 12 Nov 2020
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 15 (650,812)

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Individualized Variable Selection, Dirichlet Process, Stochastic Search, Heterogeneity, Attribute Non-Attendance, Feature Selection, Bayesian

24.

A Multinomial and Rank-Ordered Logit Model With Inter- and Intra-Individual Heteroscedasticity

Tinbergen Institute Discussion Paper 2020-069/III
Number of pages: 40 Posted: 17 Nov 2020
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 12 (672,941)

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Scale, Heterogeneity, Markov, Logit scaling, Logit mixture, Dynamics, Conjoint, Fatigue, Markov switching

25.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Csilla Horvath and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam

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cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes

26.

Modeling Seasonality in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Posted: 24 Oct 2012
affiliation not provided to SSRN, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics

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diffusion models, seasonality, forecasting