D. Fok

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Econometric Institute - Erasmus University Rotterdam

Associate Professor

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Tinbergen Institute Rotterdam

Research Fellow

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

27

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41

CROSSREF CITATIONS

22

Scholarly Papers (27)

1.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Number of pages: 32 Posted: 26 Aug 2006
D. Fok, D. Fok, Richard Paap and Philip Hans Franses
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,712 (19,528)

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market shares, marketing mix, long-term effects, hierarchical bayes

2.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
D. Fok, D. Fok, Philip Hans Franses and Richard Paap
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,159 (34,862)

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Market share attraction model, model selection, estimation, diagnostics, forecasting

3.

"Counting Your Customers": When Will They Buy Next? An Empirical Validation of Probabilistic Customer Base Analysis Models Based on Purchase Timing

ERIM Report Series Reference No. ERS-2013-001-LIS
Number of pages: 49 Posted: 09 Jan 2013
Evsen Korkmaz, R. Kuik, D. Fok and D. Fok
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)
Downloads 532 (98,599)

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purchase timing, Bayesian estimation, probability models, Buy-till-you-defect models, customer base analysis

4.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 440 (123,822)

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sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

5.

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

ERIM Report Series Reference No. ERS-2006-013-MKT
Number of pages: 38 Posted: 23 Dec 2006
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 422 (129,996)
Citation 6

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Markov Chain Monte Carlo, Hierarchical Bayes, Sales Models, Shelf Management, Simulated Annealing

6.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and University of Groningen - Department of Marketing & Marketing Research
Downloads 404 (136,665)
Citation 6

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings

7.

Model-based Purchase Predictions for Large Assortments

ERIM Report Series Reference No. ERS-2014-007 MKT
Number of pages: 44 Posted: 29 May 2014
Bruno Jacobs, Bas Donkers, D. Fok and D. Fok
University of Maryland - Robert H. Smith School of Business, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)
Downloads 400 (138,270)
Citation 18

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model-based recommendations, product recommendations, scalability, topic models, latent Dirichlet allocation

8.

Forecasting Market Shares from Models for Sales

Number of pages: 19 Posted: 20 Jan 2003
D. Fok, D. Fok and Philip Hans Franses
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 400 (138,270)

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sales models, market shares, forecasting

9.

Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice

Number of pages: 28 Posted: 21 Feb 2003
D. Fok, D. Fok, Philip Hans Franses and Richard Paap
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 358 (156,492)

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Marketing-instrument effectiveness, structural heterogeneity, state dependence, multinomial logit, mixtures

10.

Sales Models for Many Items Using Attribute Data

Number of pages: 28 Posted: 17 Feb 2003
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 318 (177,621)
Citation 1

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sales models, attribute data, SKU level analysis, hierarchical bayes, Markov Chain Monte Carlo

11.

Understanding Large-Scale Dynamic Purchase Behavior

Wharton Customer Analytics Research Paper
Number of pages: 45 Posted: 14 Oct 2020
Bruno Jacobs, D. Fok, D. Fok and Bas Donkers
University of Maryland - Robert H. Smith School of Business, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 304 (186,251)
Citation 7

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dynamic purchase behavior, large-scale assortment, purchase history data, topic model, machine learning, variational inference

12.

The Need for Market Segmentation in Buy-Till-You-Defect Models

ERIM Report Series Reference No. ERS-2014-006-LIS
Number of pages: 47 Posted: 25 Apr 2014
Evsen Korkmaz, D. Fok, D. Fok and R. Kuik
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus Research Institute of Management (ERIM)
Downloads 282 (201,485)

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buy-till-you-defect models, segmentation, mixture of normals, Bayesian estimation, customer base analysis

Why, How and When Do Prices Land? Evidence from the Videogame Industry

ERIM Report Series Reference No. ERS-2008-041-MKT
Number of pages: 61 Posted: 08 Aug 2008
University of Texas at Austin, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 109 (463,001)

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pricing, pricing models, new products

The Triggers, Timing and Speed of New Product Price Landings

ERIM Report Series Reference No. ERS-2008-044-MKT
Number of pages: 61 Posted: 08 Sep 2008
University of Texas at Austin, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 107 (469,350)

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pricing, pricing models, new products

14.

A New Multivariate Product Growth Model

Tinbergen Institute Discussion Paper No. 06-027/4
Number of pages: 25 Posted: 27 Mar 2006
Amsterdam School of Economics, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 187 (298,238)
Citation 3

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Diffusion, international marketing, econometric models

15.

Modeling Seasonality in New Product Diffusion

ERIM Report Series Reference No. ERS-2010-029-MKT
Number of pages: 44 Posted: 19 Aug 2010
Yuri Peers, D. Fok, D. Fok and Philip Hans Franses
Erasmus Research Institute of Management (ERIM) - Joint Research Institute of Rotterdam School of Management (RSM) and Erasmus School of Economics (ESE), EUR, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 157 (347,104)

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new product diffusion, seasonality

16.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 136 (389,504)
Citation 3

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new product takeoff, hazard model, global, cross-country, spill-over

17.

Random Coefficient Logit Model for Large Datasets

ERIM Report Series Reference No. ERS-2010-021-MKT
Number of pages: 49 Posted: 07 Jun 2010
Carlos H. Mireles, D. Fok and D. Fok
University of Texas at Austin and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)
Downloads 132 (398,797)

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random coefficient logit, aggregate share models, bayesian analysis

18.

Dynamics in Clickthrough and Conversion Probabilities of Paid Search Advertisements

Tinbergen Institute Discussion Paper 2019-056/III
Number of pages: 40 Posted: 22 Aug 2019
Anoek Castelein, D. Fok, D. Fok and Richard Paap
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 109 (460,396)

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Clickthrough, Conversion, Search engine advertising, Dynamic, Endogeneity, Time-varying parameters, Bayesian

19.

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

ERIM Report Series Reference No. ERS-2008-042-MKT
Number of pages: 43 Posted: 06 Aug 2008
Csilla Horvath, Csilla Horváth, D. Fok and D. Fok
Radboud University Nijmegen, Radboud University Nijmegen and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)
Downloads 90 (523,617)

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cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes

20.

Bayesian D-Optimal Choice Designs for Mixtures

Tinbergen Institute Discussion paper 14-057/III
Number of pages: 43 Posted: 10 May 2014
Aiste Ruseckaite, Peter Goos, Peter Goos, D. Fok and D. Fok
Erasmus University Rotterdam (EUR) - Department of Econometrics, KU LeuvenUniversity of Antwerp and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)
Downloads 86 (538,492)
Citation 2

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Bayesian design, Choice experiments, D-optimality, Experimental design, Mixture coordinate-exchange algorithm, Mixture experiment, Multinomial logit model, Optimal design

21.

A Multinomial and Rank-Ordered Logit Model With Inter- and Intra-Individual Heteroscedasticity

Tinbergen Institute Discussion Paper 2020-069/III
Number of pages: 40 Posted: 17 Nov 2020
Anoek Castelein, D. Fok, D. Fok and Richard Paap
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 84 (546,285)

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Scale, Heterogeneity, Markov, Logit scaling, Logit mixture, Dynamics, Conjoint, Fatigue, Markov switching

22.

Industry Dynamics and Entrepreneurship: An Equilibrium Model

Tinbergen Institute Discussion Paper 10-012/3
Number of pages: 21 Posted: 25 Jan 2010
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Panteia, Cranfield University - School of Management and Erasmus University Rotterdam (EUR) - Centre for Advanced Small Business Economics (CASBEC)Montpellier Business School
Downloads 83 (550,292)

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entry, exit, profits, equilibrium, industrial dynamics, retailing

23.

Heterogeneous Variable Selection in Nonlinear Panel Data Models: A Semi-Parametric Bayesian Approach

Tinbergen Institute Discussion Paper 2020-061/III
Number of pages: 45 Posted: 12 Nov 2020
Anoek Castelein, D. Fok, D. Fok and Richard Paap
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 66 (625,318)

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Individualized Variable Selection, Dirichlet Process, Stochastic Search, Heterogeneity, Attribute Non-Attendance, Feature Selection, Bayesian

24.

Flexible Mixture-Amount Models for Business and Industry Using Gaussian Processes

Tinbergen Institute Discussion Paper 16-075/III
Number of pages: 38 Posted: 13 Sep 2016
Aiste Ruseckaite, D. Fok, D. Fok, Peter Goos and Peter Goos
Erasmus University Rotterdam (EUR) - Department of Econometrics, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and KU LeuvenUniversity of Antwerp
Downloads 42 (766,669)

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Gaussian process prior, Nonparametric Bayes, Advertising mix, In- gredient proportions, Mixtures of ingredients

25.

Polytomous IRT Models With A Cut-Point Formation Mechanism: An Application To The Measurement of Anxiety

Number of pages: 26 Posted: 18 Sep 2023
D. Fok, D. Fok, David Godes and Michel Wedel
Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM), Johns Hopkins University - Carey Business School and University of Maryland - Robert H. Smith School of Business
Downloads 20 (953,702)

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process model, cut-point model, ordered response scale, MCMC, anxiety measurement

26.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Csilla Horvath, D. Fok and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM)

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cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes

27.

Modeling Seasonality in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Posted: 24 Oct 2012
Yuri Peers, D. Fok, D. Fok and Philip Hans Franses
affiliation not provided to SSRN, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Econometrics

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diffusion models, seasonality, forecasting