D. Fok

Econometric Institute - Erasmus University Rotterdam

Associate Professor

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Tinbergen Institute Rotterdam

Research Fellow

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

23

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CITATIONS
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28

Scholarly Papers (23)

1.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

ERIM Report Series Reference No. ERS-2003-044-MKT
Number of pages: 32 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,650 (9,833)

Abstract:

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market shares, marketing mix, long-term effects, hierarchical bayes

2.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,015 (20,977)

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Market share attraction model, model selection, estimation, diagnostics, forecasting

3.

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

ERIM Report Series Reference No. ERS-2006-013-MKT
Number of pages: 38 Posted: 23 Dec 2006
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 384 (75,793)
Citation 2

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Markov Chain Monte Carlo, Hierarchical Bayes, Sales Models, Shelf Management, Simulated Annealing

4.

Forecasting Market Shares from Models for Sales

ERIM Report Series Reference No. ERS-2000-03-MKT
Number of pages: 19 Posted: 20 Jan 2003
D. Fok and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 360 (81,674)

Abstract:

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sales models, market shares, forecasting

5.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 349 (84,674)

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sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

6.

Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice

ERIM Report Series Reference No. ERS-2001-47-MKT
Number of pages: 28 Posted: 21 Feb 2003
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 334 (88,984)

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Marketing-instrument effectiveness, structural heterogeneity, state dependence, multinomial logit, mixtures

7.

"Counting Your Customers": When Will They Buy Next? An Empirical Validation of Probabilistic Customer Base Analysis Models Based on Purchase Timing

ERIM Report Series Reference No. ERS-2013-001-LIS
Number of pages: 49 Posted: 09 Jan 2013
Evsen Korkmaz, R. Kuik and D. Fok
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Econometric Institute - Erasmus University Rotterdam
Downloads 331 (89,927)

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purchase timing, Bayesian estimation, probability models, Buy-till-you-defect models, customer base analysis

8.

Sales Models for Many Items Using Attribute Data

ERIM Report Series Reference No. ERS-2002-65-MKT
Number of pages: 28 Posted: 17 Feb 2003
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 293 (102,736)
Citation 1

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sales models, attribute data, SKU level analysis, hierarchical bayes, Markov Chain Monte Carlo

9.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University Rotterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 255 (118,993)
Citation 2

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings

10.

Model-based Purchase Predictions for Large Assortments

ERIM Report Series Reference No. ERS-2014-007 MKT
Number of pages: 44 Posted: 29 May 2014
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Econometric Institute - Erasmus University Rotterdam
Downloads 248 (122,394)

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model-based recommendations, product recommendations, scalability, topic models, latent Dirichlet allocation

The Triggers, Timing and Speed of New Product Price Landings

ERIM Report Series Reference No. ERS-2008-044-MKT
Number of pages: 61 Posted: 08 Sep 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 82 (301,596)

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pricing, pricing models, new products

Why, How and When Do Prices Land? Evidence from the Videogame Industry

ERIM Report Series Reference No. ERS-2008-041-MKT
Number of pages: 61 Posted: 08 Aug 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 80 (306,086)

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pricing, pricing models, new products

12.

The Need for Market Segmentation in Buy-Till-You-Defect Models

ERIM Report Series Reference No. ERS-2014-006-LIS
Number of pages: 47 Posted: 25 Apr 2014
Evsen Korkmaz, D. Fok and R. Kuik
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Econometric Institute - Erasmus University Rotterdam and Erasmus Research Institute of Management (ERIM)
Downloads 159 (184,984)

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buy-till-you-defect models, segmentation, mixture of normals, Bayesian estimation, customer base analysis

13.

A New Multivariate Product Growth Model

Tinbergen Institute Discussion Paper No. 06-027/4
Number of pages: 25 Posted: 27 Mar 2006
Amsterdam School of Economics, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 159 (184,984)
Citation 3

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Diffusion, international marketing, econometric models

14.

Random Coefficient Logit Model for Large Datasets

ERIM Report Series Reference No. ERS-2010-021-MKT
Number of pages: 49 Posted: 07 Jun 2010
Carlos H. Mireles and D. Fok
University of Texas at Austin and Econometric Institute - Erasmus University Rotterdam
Downloads 108 (249,875)

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random coefficient logit, aggregate share models, bayesian analysis

15.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 99 (265,219)
Citation 1

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new product takeoff, hazard model, global, cross-country, spill-over

16.

Modeling Seasonality in New Product Diffusion

ERIM Report Series Reference No. ERS-2010-029-MKT
Number of pages: 44 Posted: 19 Aug 2010
Erasmus Research Institute of Management (ERIM) - Joint Research Institute of Rotterdam School of Management (RSM) and Erasmus School of Economics (ESE), EUR, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 86 (290,283)

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new product diffusion, seasonality

17.

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

ERIM Report Series Reference No. ERS-2008-042-MKT
Number of pages: 43 Posted: 06 Aug 2008
Radboud University Nijmegen, Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
Downloads 64 (343,229)

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cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes

18.

Bayesian D-Optimal Choice Designs for Mixtures

Tinbergen Institute Discussion paper 14-057/III
Number of pages: 43 Posted: 10 May 2014
Erasmus University Rotterdam (EUR) - Department of Econometrics, University of Antwerp and Econometric Institute - Erasmus University Rotterdam
Downloads 60 (354,485)

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Bayesian design, Choice experiments, D-optimality, Experimental design, Mixture coordinate-exchange algorithm, Mixture experiment, Multinomial logit model, Optimal design

19.

Industry Dynamics and Entrepreneurship: An Equilibrium Model

Tinbergen Institute Discussion Paper 10-012/3
Number of pages: 21 Posted: 25 Jan 2010
Econometric Institute - Erasmus University Rotterdam, Panteia, Cranfield University - School of Management and Montpellier Business School
Downloads 58 (360,445)

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entry, exit, profits, equilibrium, industrial dynamics, retailing

20.

Flexible Mixture-Amount Models for Business and Industry Using Gaussian Processes

Tinbergen Institute Discussion Paper 16-075/III
Number of pages: 38 Posted: 13 Sep 2016
Erasmus University Rotterdam (EUR) - Department of Econometrics, Econometric Institute - Erasmus University Rotterdam and University of Antwerp
Downloads 24 (495,861)

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Gaussian process prior, Nonparametric Bayes, Advertising mix, In- gredient proportions, Mixtures of ingredients

21.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Csilla Horvath and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam

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cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes

22.

Modeling Seasonality in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Posted: 24 Oct 2012
affiliation not provided to SSRN, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics

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diffusion models, seasonality, forecasting

23.

Dynamics in clickthrough and conversion probabilities of paid search advertisements

Tinbergen Institute Discussion Paper 2019-056/III
Number of pages: 40
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 0

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Clickthrough, Conversion, Search engine advertising, Dynamic, Endogeneity, Time-varying parameters, Bayesian