D. Fok

Econometric Institute - Erasmus University Rotterdam

Associate Professor

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

Tinbergen Institute Rotterdam

Research Fellow

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 6,211

SSRN RANKINGS

Top 6,211

in Total Papers Downloads

5,748

CITATIONS
Rank 19,365

SSRN RANKINGS

Top 19,365

in Total Papers Citations

16

Scholarly Papers (22)

1.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

ERIM Report Series Reference No. ERS-2003-044-MKT
Number of pages: 32 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,603 (8,090)

Abstract:

market shares, marketing mix, long-term effects, hierarchical bayes

2.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 774 (19,202)
Citation 3

Abstract:

Market share attraction model, model selection, estimation, diagnostics, forecasting

3.

Interaction between Shelf Layout and Marketing Effectiveness and its Impact on Optimizing Shelf Arrangements

ERIM Report Series Reference No. ERS-2006-013-MKT
Number of pages: 38 Posted: 23 Dec 2006
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 353 (65,091)
Citation 3

Abstract:

Markov Chain Monte Carlo, Hierarchical Bayes, Sales Models, Shelf Management, Simulated Annealing

4.

Forecasting Market Shares from Models for Sales

ERIM Report Series Reference No. ERS-2000-03-MKT
Number of pages: 19 Posted: 20 Jan 2003
D. Fok and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 339 (69,662)
Citation 2

Abstract:

sales models, market shares, forecasting

5.

Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice

ERIM Report Series Reference No. ERS-2001-47-MKT
Number of pages: 28 Posted: 21 Feb 2003
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 326 (73,924)

Abstract:

Marketing-instrument effectiveness, structural heterogeneity, state dependence, multinomial logit, mixtures

6.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 313 (74,676)
Citation 5

Abstract:

sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

7.

Sales Models for Many Items Using Attribute Data

ERIM Report Series Reference No. ERS-2002-65-MKT
Number of pages: 28 Posted: 17 Feb 2003
Carnegie Mellon University - David A. Tepper School of Business, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 289 (85,942)

Abstract:

sales models, attribute data, SKU level analysis, hierarchical bayes, Markov Chain Monte Carlo

8.

"Counting Your Customers": When Will They Buy Next? An Empirical Validation of Probabilistic Customer Base Analysis Models Based on Purchase Timing

ERIM Report Series Reference No. ERS-2013-001-LIS
Number of pages: 49 Posted: 09 Jan 2013
Evsen Korkmaz, R. Kuik and D. Fok
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Econometric Institute - Erasmus University Rotterdam
Downloads 199 (87,718)

Abstract:

purchase timing, Bayesian estimation, probability models, Buy-till-you-defect models, customer base analysis

The Triggers, Timing and Speed of New Product Price Landings

ERIM Report Series Reference No. ERS-2008-044-MKT
Number of pages: 61 Posted: 08 Sep 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 79 (260,027)

Abstract:

pricing, pricing models, new products

Why, How and When Do Prices Land? Evidence from the Videogame Industry

ERIM Report Series Reference No. ERS-2008-041-MKT
Number of pages: 61 Posted: 08 Aug 2008
University of Texas at Austin, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 73 (272,548)

Abstract:

pricing, pricing models, new products

10.

A New Multivariate Product Growth Model

Tinbergen Institute Discussion Paper No. 06-027/4
Number of pages: 25 Posted: 27 Mar 2006
University of Amsterdam - Amsterdam School of Economics, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 147 (158,858)
Citation 1

Abstract:

Diffusion, international marketing, econometric models

11.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University Rotterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 126 (123,293)

Abstract:

Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings

12.

Modeling Global Spill-Over of New Product Takeoff

ERIM Report Series Reference No. ERS-2008-067-MKT
Number of pages: 59 Posted: 21 Nov 2008
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 97 (226,205)
Citation 2

Abstract:

new product takeoff, hazard model, global, cross-country, spill-over

13.

Random Coefficient Logit Model for Large Datasets

ERIM Report Series Reference No. ERS-2010-021-MKT
Number of pages: 49 Posted: 07 Jun 2010
Carlos H. Mireles and D. Fok
University of Texas at Austin and Econometric Institute - Erasmus University Rotterdam
Downloads 88 (220,106)

Abstract:

random coefficient logit, aggregate share models, bayesian analysis

14.

Model-based Purchase Predictions for Large Assortments

ERIM Report Series Reference No. ERS-2014-007 MKT
Number of pages: 44 Posted: 29 May 2014
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Econometric Institute - Erasmus University Rotterdam
Downloads 82 (126,240)

Abstract:

model-based recommendations, product recommendations, scalability, topic models, latent Dirichlet allocation

15.

Modeling Seasonality in New Product Diffusion

ERIM Report Series Reference No. ERS-2010-029-MKT
Number of pages: 44 Posted: 19 Aug 2010
Erasmus Research Institute of Management (ERIM) - Joint Research Institute of Rotterdam School of Management (RSM) and Erasmus School of Economics (ESE), EUR, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 67 (261,582)

Abstract:

new product diffusion, seasonality

16.

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

ERIM Report Series Reference No. ERS-2008-042-MKT
Number of pages: 43 Posted: 06 Aug 2008
Radboud University Nijmegen, Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
Downloads 57 (307,312)

Abstract:

cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes

17.

The Need for Market Segmentation in Buy-Till-You-Defect Models

ERIM Report Series Reference No. ERS-2014-006-LIS
Number of pages: 47 Posted: 25 Apr 2014
Evsen Korkmaz, D. Fok and R. Kuik
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Econometric Institute - Erasmus University Rotterdam and Erasmus Research Institute of Management (ERIM)
Downloads 56 (208,497)

Abstract:

buy-till-you-defect models, segmentation, mixture of normals, Bayesian estimation, customer base analysis

18.

Industry Dynamics and Entrepreneurship: An Equilibrium Model

Tinbergen Institute Discussion Paper 10-012/3
Number of pages: 21 Posted: 25 Jan 2010
Econometric Institute - Erasmus University Rotterdam, Panteia, Cranfield University - School of Management and Erasmus University Rotterdam (EUR) - Centre for Advanced Small Business Economics (CASBEC)
Downloads 45 (323,935)

Abstract:

entry, exit, profits, equilibrium, industrial dynamics, retailing

19.

Bayesian D-Optimal Choice Designs for Mixtures

Tinbergen Institute Discussion paper 14-057/III
Number of pages: 43 Posted: 10 May 2014
Erasmus University Rotterdam (EUR) - Department of Econometrics, University of Antwerp and Econometric Institute - Erasmus University Rotterdam
Downloads 35 (315,447)

Abstract:

Bayesian design, Choice experiments, D-optimality, Experimental design, Mixture coordinate-exchange algorithm, Mixture experiment, Multinomial logit model, Optimal design

20.

Flexible Mixture-Amount Models for Business and Industry Using Gaussian Processes

Tinbergen Institute Discussion Paper 16-075/III
Number of pages: 38 Posted: 13 Sep 2016
Erasmus University Rotterdam (EUR) - Department of Econometrics, Econometric Institute - Erasmus University Rotterdam and University of Antwerp
Downloads 0 (485,351)

Abstract:

Gaussian process prior, Nonparametric Bayes, Advertising mix, In- gredient proportions, Mixtures of ingredients

21.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Csilla Horvath and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam

Abstract:

cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes

22.

Modeling Seasonality in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Posted: 24 Oct 2012
affiliation not provided to SSRN, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics

Abstract:

diffusion models, seasonality, forecasting