G.H. van Bruggen

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

13

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CITATIONS
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Top 16,370

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21

Scholarly Papers (13)

1.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
G.H. van Bruggen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,178 (12,620)
Citation 2

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Customer Relationship Management, marketing management support systems, survey research

The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels

International Journal of Research in Marketing, Vol. 22, pp. 141-158
Number of pages: 44 Posted: 23 Jul 2004 Last Revised: 18 May 2011
G.H. van Bruggen, Manish Kacker and Chantal Nieuwlaat
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), McMaster University - Michael G. DeGroote School of Business and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 515 (44,219)

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Channel services, channel functions, channel management, buyer-seller relationships, relationship marketing

The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels

ERIM Report Series Reference No. ERS-2001-44-MKT
Number of pages: 40 Posted: 22 Feb 2008
G.H. van Bruggen, Manish Kacker and Chantal Nieuwlaat
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Northwestern University - Kellogg School of Management and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 312 (81,213)

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channel services, channel management, buyer-seller relationships, relationship marketing, empirical

3.

The Added Value of Corporate Brands

ERIM Report Series Reference No. ERS-2002-43-ORG
Number of pages: 45 Posted: 18 Feb 2003
Guido Berens, C.B.M. van Riel and G.H. van Bruggen
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 693 (30,267)
Citation 1

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Corporate branding, corporate image, brand strategies, product evaluations, survey

4.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
G.H. van Bruggen, A. Smidts and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 581 (37,516)
Citation 1

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information technology, decision making, decision biases, marketing management support systems

5.

Building Stronger Channel Relationships Through Information Sharing

ERIM Report Series Reference No. ERS-2002-84-MKT
Number of pages: 62 Posted: 19 Mar 2003
Willem Smit, G.H. van Bruggen and Berend Wierenga
IMD International, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 544 (41,770)

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experimental design, information-sharing, interfirm collaboration, marketing channels

6.

How and Why Decision Models Influence Marketing Resource Allocations

ERIM Report Series Reference No. ERS-2001-33-MKT
Number of pages: 56 Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 470 (48,784)

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DSS, marketing models, decision quality, decision process, resource allocation

7.

Informants in Organizational Marketing Research

ERIM Report Series Reference No. ERS-2000-32-MKT
Number of pages: 50 Posted: 26 Aug 2006
G.H. van Bruggen, Gary L. Lilien and Manish Kacker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Pennsylvania State University - Institute for the Study of Business Markets and McMaster University - Michael G. DeGroote School of Business
Downloads 346 (70,027)
Citation 12

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organizational research, marketing research, survey research, aggregation, screening

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 16 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 158 (160,464)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 23 Dec 2006
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 106 (220,631)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems

ERIM Report Series Reference No.
Number of pages: 42 Posted: 17 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 72 (283,158)

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9.

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

ERIM Report Series Reference No. ERS-2009-029-MKT
Number of pages: 68 Posted: 08 Jun 2009
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 320 (71,700)
Citation 4

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branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth

10.

Marketing, Informatie En Besluitvorming: Een Inter-Organisationeel Perspectief

ERIM Report Series Reference No. EIA-2001-006-MKT
Number of pages: 41 Posted: 28 Feb 2008
G.H. van Bruggen
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 91 (173,420)

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marketing, information technology, decision-Making, management support systems, information Sharing, marketing channels

11.

Institutional Forecasting: The Performance of Thin Virtual Stock Markets

ERIM Report Series Reference No. ERS-2006-028-MKT
Number of pages: 35 Posted: 23 Dec 2006
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and University of Frankfurt - Department of Marketing
Downloads 72 (261,672)

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Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets

12.

Prediction Markets as Institutional Forecasting Support Systems

Decision Support Systems, Vol. 49, 404-416
Posted: 06 Aug 2014
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and University of Frankfurt - Department of Marketing

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Prediction Markets, Institutional forecasting

13.

The Effect of Feedback and Learning on DSS Evaluations

ERIM Report Series Reference No. ERS-2006-001-MKT
Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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Marketing Decision Models, DSS, Decision Making, Learning, Feedback