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3000 DR Rotterdam
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Erasmus Research Institute of Management (ERIM)
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neuroimaging, neuromarketing, neuroeconomics, brain activity, brain scan, marketing research, cognitive neuroscience, psychophysiology, EEG, MEG, PET, fMRI, research methodology
Attraction models, Endogeneity, Grocery retailing, Loyalty programs, Tobit-II model
information technology, decision making, decision biases, marketing management support systems
Managerial Decision Making Under Risk, Risk Attitude, Utility Theory, Psychometric Scaling, Nomological Validity, Price Risk
neuroeconomics, neuromarketing, affect transfer, celebrity endorsement, medial orbital frontal cortex, persuasion
word-of-mouth, rewarded recommendations, relationship norms, disclosure of ulterior motive
organizational behavior, risk aversion, prospect theory, utility theory
Heterogeneity in Utility Functions; Organizational Behavior; S-shaped Utility Function, Real Decision Makers, Reference Points
house money effect, break even effect, neuroeconomics, functional magnetic resonance imaging (fMRI), brain imaging, risky choice
persuasion, expertise, memory encoding, attitude, social influence, celebrities, neuroeconomics
design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models
neuroeconomics, interdisciplinarity, decision making, decision neuroscience, scientometrics
trust, facial characteristics, person perception, word-of-mouth, relationship norms
Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics