Javed Husain

IQRA University - Department of Management Sciences

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Shaheed-e-Millat Road (Ext.)

Karachi, Sindh 75500

Pakistan

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Scholarly Papers (1)

1.

Disparagement as a Processing Stimulus for Humor in Advertising

Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed : Disparagement as a Processing Stimulus for Humor in Advertising. Published in: Journal of Business Studies , Vol. 11, No. 1 (2015): pp. 82-101.
Number of pages: 20 Posted: 17 Feb 2019
Dr. Irfan Hameed, Siraj Siddiqui and Javed Husain
Iqra University, IQRA University and IQRA University - Department of Management Sciences
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Abstract:

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Disparagement, Humor in Advertising, Purchase Intention, Attitude Towards the Advertisement, Attitude Towards the Brand