Prasanta Kumar Padhy

Berhampur University, India

Professor, Department of Business Administration

Berhampur, Orissa 760007

India

SCHOLARLY PAPERS

16

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Top 5,303

in Total Papers Downloads

7,800

CITATIONS

4

Scholarly Papers (16)

1.

A Study on Customer Satisfaction & Service Gaps in Selected Private, Public & Foreign Banks

3rd IIMA Conference, Marketing Paradigms for Emerging Economies, Indian Institute of Management, 2009
Number of pages: 16 Posted: 22 Dec 2009 Last Revised: 30 Aug 2012
Prasanta Kumar Padhy and Biranchi Narayan Swar
Berhampur University, India and Symbiosis Institute of Business Management
Downloads 2,799 (4,037)
Citation 3

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Service Quality, Banking Services, SERVQUAL Methodology, GAPS Model

2.

Innovative Service Quality in the Banking Sector: An Assessment Based on SERVQUAL Measures

Service Industry: Challenges and Opportunities International Conference, Waljat Colleges of Applied Sciences, Rusayl, Muscat, Sultanate of Oman, September 2006
Number of pages: 13 Posted: 11 Jan 2010
Prasanta Kumar Padhy
Berhampur University, India
Downloads 1,281 (14,629)
Citation 1

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Service Quality, Customer Service, Service Marketing, Banking

3.

Implementation of Right CRM Strategy for Pharmaceutical Industry

Delhi Business Review, Vol. 9, No. 2, July-December, 2008
Number of pages: 13 Posted: 22 Dec 2009
Prasanta Kumar Padhy and Suresh Chandra Patnaik
Berhampur University, India and NIST (National Institute of Science and Technology)
Downloads 942 (23,236)

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CRM, Pharmaceutical Marketing, Salesforce Effectiveness

4.

Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry & its Analysis by Seven Ps of Service Marketing Mix

4th International Conference on Management, 2010
Number of pages: 13 Posted: 01 May 2010 Last Revised: 19 Apr 2018
Das Saumendra, A.S.C. Patnaik and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali, Independent and Berhampur University, India
Downloads 777 (30,513)

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VRM,CRM, Touch Points, Promotion, 7 Ps, Hotel Industry

5.

Patient Satisfaction and Marketing Effectiveness in Selected Large Hospitals

Number of pages: 7 Posted: 15 Jan 2010
Prasanta Kumar Padhy and Dr. Sabyasachi Rath
Berhampur University, India and Vishwa Vishwani Institute of Systems & Management
Downloads 376 (77,143)

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Hospital Service, Healthcare, Service Marketing

6.

A Study on Ethics and Professional Values in Public and Private Sector Steel Industries

International Conference in Economics, Business Management and Marketing (EBMM 2009) Singapore, October 9-11, 2009
Number of pages: 8 Posted: 17 Jan 2010 Last Revised: 08 Feb 2010
Prasanta Kumar Padhy and Ganesh Prasad Das
Berhampur University, India and Siksha O Anusandhan University (SOA) - Institute of Business and Computer Studies (IBCS)
Downloads 326 (90,887)

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Ethics, Values, Employee Perception

7.

Brand Perception by Celebrity Endorsement

International Journal of Advanced Research in Management and Social Sciences , Volume1, No.2, August 2012, ISSN: 2278 -6236, pp.79-93
Number of pages: 15 Posted: 10 Apr 2015 Last Revised: 19 Apr 2018
Das Saumendra and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali and Berhampur University, India
Downloads 321 (92,439)

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8.

Determinant of Job Satisfaction in Public and Private Sector: An Empirical Study

International Journal of Engineering Technology, Management and Applied Sciences, Vol 3, Issue 1 (2015)
Number of pages: 12 Posted: 02 May 2015
Prasanta Kumar Padhy and Dr. Jasmine Bhuyan
Berhampur University, India and Berhampur University
Downloads 285 (105,205)

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Job Satisfaction, Public Sector Bank, Private Sector Bank, Bank Employees, and Satisfaction Level, Job Satisfaction Aspects

9.

Marketing Orientation and Effectiveness in Hospitals: A Study of Executive Responses

PROCEEDINGS OF MARKETING IN THE NEW GLOBAL ORDER CONFERENCE, Excel Books, 2006
Number of pages: 12 Posted: 18 Jan 2010
Prasanta Kumar Padhy and Dr. Sabyasachi Rath
Berhampur University, India and Vishwa Vishwani Institute of Systems & Management
Downloads 201 (149,181)

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Healthcare Service, Hospital Management, Service Marketing, Service Quality

10.

Internal Market for Supply Chain Management

This paper was presented at the Central Regional Convention, Indian Institute of Materials Management (IIMM), Nagpur, India (5- 6th April, 2008).
Number of pages: 6 Posted: 22 Dec 2009
Prasanta Kumar Padhy
Berhampur University, India
Downloads 179 (165,873)

Abstract:

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Supply Chain, Internal Marketing

11.

The Golden Glow of India: A Financial Perspective

Management Page, Bi-Annual Journal of RCEM, Bhubaneswar, Vol-2, Issue-1, September 2011, ISSN 2236-220X, pp. 31-45.
Number of pages: 16 Posted: 30 Aug 2010 Last Revised: 19 Apr 2018
Das Saumendra, A.S.C. Patnaik and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali, Independent and Berhampur University, India
Downloads 161 (181,848)

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Gold, Derivatives, GARCH, Garman Klass, Demand & Supply, Exchange Traded Funds, Commodity

12.

Supply Chain Management: A Business Centric Approach

International Journal of Engineering and Technology (IJEAT), Volume1, Issue 1, August 2012, ISSN: 2249 -8958, pp.197-203
Number of pages: 7 Posted: 09 Apr 2015 Last Revised: 19 Apr 2018
Aditya Institute of Technology and Management, Tekkali, Berhampur University, India, University of Gondar and Dr. Bhim Rao Ambedkar University
Downloads 61 (349,265)

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Multinational companies; Key resource area; Cash flow management; HP; SCOR and GSC

13.

Surprise and Regularity: An Advertising Creativity Approach

ACROPOLIS- SODHA GANGA ,Volume -2, Number -1, Jan- Dec 2012., ISSN:2250-303X., pp 35-41.
Number of pages: 11 Posted: 10 Apr 2015
Das Saumendra, Koppala Venugopal and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali, University of Gondar and Berhampur University, India
Downloads 32 (451,959)

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Advertising Creativity, Surprise, Regularity, normativity and crazitivity.

14.

Social Context of Indian Soap Operas and Women's Issues

ZENITH International Journal of Multidisciplinary Research, Vol.2, Issue- 9, September 2012, ISSN 2231 5780, pp.219-226.
Number of pages: 351 Posted: 10 Apr 2015
Das Saumendra, Prasanta Kumar Padhy and A.S.C. Patnaik
Aditya Institute of Technology and Management, Tekkali, Berhampur University, India and Independent
Downloads 31 (456,654)

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15.

Key Success Factors of Achieving Sustainable Competitive Advantage: An Empirical Study

SPC ERA IJBM Vol-3, Issue No-7 Jan.-Mar. -2015
Number of pages: 13 Posted: 29 Nov 2017
Dr. Jasmine Bhuyan and Prasanta Kumar Padhy
Berhampur University and Berhampur University, India
Downloads 28 (471,028)

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Innovation, Knowledge Management, Organizational Learning, Resource Configuration, Organizational Identity, Sustainable Competitive Advantage

16.

Healthcare Consumerism and Changing Doctor-Patient Relationship

Posted: 01 Mar 2012
Prasanta Kumar Padhy
Berhampur University, India

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Consumerism, medical profession, medical consumerism, medical negligence, deficiency in medical services