Christian Hirche

affiliation not provided to SSRN

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Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Journal of Business Research, Forthcoming
Number of pages: 42 Posted: 22 Nov 2019
Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa and Stuart X. Zhu
University of Groningen - Department of Marketing & Marketing Research, affiliation not provided to SSRN, VU University Amsterdam, affiliation not provided to SSRN, Rotterdam School of Management, Erasmus University, Catholic University of Portugal (Porto) and affiliation not provided to SSRN
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marketing-operations interface; customer journey; product flow; omni-channel; digital business models; assortment planning; inventory control; distribution; delivery; product returns