Birgit Oberer

Sakarya University - Sakarya Business School

Turkey

SCHOLARLY PAPERS

2

DOWNLOADS
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Top 42,284

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Scholarly Papers (2)

1.

Leadership 4.0: Digital Leaders in the Age of Industry 4.0

International Journal of Organizational Leadership, 2018
Number of pages: 9 Posted: 10 Mar 2019
Birgit Oberer and Alptekin Erkollar
Sakarya University - Sakarya Business School and Sakarya University
Downloads 1,079 (21,489)

Abstract:

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2.

Digital Marketing Planning with the Brand Dashboard Approach

Marketing and Branding Research 4 (2017) 192-205
Number of pages: 14 Posted: 20 Mar 2019
Alptekin Erkollar and Birgit Oberer
Sakarya University and Sakarya University - Sakarya Business School
Downloads 49 (425,765)

Abstract:

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